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Full-Text Articles in Business
Keynote: Branding A Nation In The 21st Century, Kriengsak Chareonwongsak
Keynote: Branding A Nation In The 21st Century, Kriengsak Chareonwongsak
International Conference on Marketing
The concept of a ‘’Nation as a Brand’’ is not new, but has already been a historical reality. In the 21st Century however, it is necessary for each country to pay much more attention to this topic due to the greater and increasing interconnectedness and globalization of our world in every aspect; economically, politically and socially, as illustrated by the KOF Index of Globalization in 2011 which collected the data of 186 countries from 1970 to 2008, concluding that our world is more globalized (KOF Swiss Economic Institute, 2011).
Globalization And Identity Formation: A Postcolonial Analysis Of The International Entrepreneur, Banu Ozkazanc-Pan
Globalization And Identity Formation: A Postcolonial Analysis Of The International Entrepreneur, Banu Ozkazanc-Pan
Banu Ozkazanc-Pan
In the United States, the past twenty years has witnessed a growing academic interest in understanding 'globalization,' i.e., a series of interconnected social, cultural, and political processes occurring under integrated economies. Management scholars have tried to understand globalization in terms of its potential consequences for companies conducting business in various countries and regions. However, globalization involves more than this, for as new relationships between people and places occur, new ideas about who they/ us are in those relationships also emerge. How can international management scholars thus understand these complex relationships occurring under globalization? How can they theorize and study such …
The Embeddedness Of Responsible Business Practice: National Institutional Environments And Corporate Social Responsibility, Luc Fransen
Transnational Business Governance Interactions Working Papers
Academic literature recognizes that firms in different countries deal with Corporate Social Responsibility (CSR) in different ways. Because of this, analysts presume that variations in national institutional arrangements affect CSR practices. Literature however lacks specificity in determining, first, what parts of national political economic configurations actually affect CSR practices; second, the precise aspects of CSR affected by national-institutional variables; third, how casual mechanisms between national institutional framework variables and aspects of CSR practices work. Because of this the literature is not able to address to what extent CSR practices are affected by either global or national policies, discourses and economic …