Business Commons^™

Institutions Of Higher Education And Cultural Heritage Tourism: A Case Study Of The Crooked Road, Virginia's Heritage Music Trail, Terence Michael Gilley

Educational Leadership & Workforce Development Theses & Dissertations

The southwest region of Virginia has an unstable economy, which cycles through periods of growth and decline. The strategic plans for southwest Virginia propose cultural heritage tourism as a sustainable industry for economic development of this rural region. Institutions of higher education provide education and training for a qualified workforce and community service. This qualitative, single case study on The Crooked Road, Virginia’s Heritage Music Trail examines the roles of institutions of higher education with regard to cultural heritage tourism for sustainable community and economic development in rural areas. The data sources for this study are the administrators of …

Transforming For The Future: The New Economic Driver For The Las Vegas Tourism Industry, Kwangbok Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

Tourism transformation has recently become a key strategy in today's competitive business environment, as continued rejuvenation is required for a tourism destination to succeed over time. However, transformation can prove problematic for many emerging tourism destinations, which suffer from a lack of long-term decision-making tools and leadership from institutions at a local level. Therefore, this paper aims to use the theoretical framework of transformation theory—particularly the institution dimension— to demonstrate that Las Vegas’ ongoing transformative shift over the last 80 years from a mining town to a gaming destination, and then, to a multi-dimensional tourist attraction, has been largely successful …

Bicycle Tourism Plan For Economic Development: A Template For Rural Agricultural Towns And A Case Study For The City Of Winters, California, Marisa Rene Lee

Master's Theses

Bicycling is a method of tourism transportation that is healthy, non-invasive, environmentally responsible, and economically sustainable. It allows freedom, mobility, and sightseeing potential that is not made possible by other modes of transit. Thousands of bicycle tourists travel from all over the globe annually to explore California on touring bikes via established cycling routes and robust determination. Thousands of additional domestic and international visitors take weekend trips, plan family vacations, travel for business, or tour California from abroad, many of whom are excellent candidates for local and regional bicycle touring at a more gentle intensity level.

The increasing popularity and …