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Innovation-Driven Growth In Heavy Equipment Firms, Raynald J. Gallant
Innovation-Driven Growth In Heavy Equipment Firms, Raynald J. Gallant
Walden Dissertations and Doctoral Studies
Lack of innovation-driven revenue growth can have adverse effects on organizational outcomes. Company leaders who do not pursue innovation put their firm's survival at risk. Grounded in Christensen's theory of disruptive innovation and Rogers's diffusion of innovation theory, the purpose of this quantitative correlational study was to examine the relationship between company culture, company maturity, company revenue, and innovation-driven revenue growth rate in global heavy equipment manufacturing firms. Secondary data (N = 50) were collected from the Yellow Table, an annual listing of the top 50 global heavy equipment companies by revenue from 2002 to 2018. The results of the …