Business Commons^™

Brands Crossing Borders: Cross-Cultural Issues In Brand Localization In And From China, Molly Catherine Bowman

Honors Theses

As China continues to play a more integral role in the global economy, the ability to do business in, with, and from China is of the utmost importance. With the country's nascent transformation from a manufacturing economy to a value-added hub of innovation, Chinese companies face new challenges in communicating their brands and values abroad, and their Western counterparts face equal if not greater challenges in maintaining their market share on a global scale.

Communication will be the key to success in this dynamic environment. This paper will explore some of the unique China stories of prominent global organizations-- how …

Market Microstructure And Abnormal Returns: An Analysis Of Nyse And Sgx Securities, Alex Ng

Honors Theses

This paper investigates the differences in the abnormal returns of securities in the context of the earnings announcement in both the United States (NYSE) and Singapore (SGX) markets[1]. Despite the similarities between both exchanges, there exist two key market microstructure differences: the free float factor (i.e. the portion of listed share capital that is freely traded on the market) and lot size (i.e. the minimum number of shares that an investor can trade in a single transaction). While the difference in the lot size can be attributed to the intrinsic institutional differences between both exchanges, the involvement of …