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Articles 1 - 5 of 5
Full-Text Articles in Business
Jargon To Jackpot: The Financial Impact Of Infusing Pop Culture References In Social Media, Madelynn Solow
Jargon To Jackpot: The Financial Impact Of Infusing Pop Culture References In Social Media, Madelynn Solow
Business and Economics Honors Papers
This research explores the impact of incorporating pop culture references in a company's Twitter feed on the company's stock price. Pop culture is integral to people's everyday lives, providing a sense of familiarity and fun between individuals. Many companies have started leveraging pop culture references on social media platforms like Twitter to establish a relatable and engaging connection with diverse consumer demographics. The primary purpose of this research is to investigate whether this strategy is beneficial within the stock market. It is hypothesized that incorporating pop culture references on Twitter can lead to increased sales and higher stock prices, as …
The Alchemy Of Diversification: A Deep Dive Into The Stock-Bond Correlation, Evan Coffey
The Alchemy Of Diversification: A Deep Dive Into The Stock-Bond Correlation, Evan Coffey
Business and Economics Honors Papers
This research delves into the intricate dynamics of the stock-bond correlation, seeking to reveal the underlying factors that drive its fluctuations. Through a comprehensive analysis of empirical data, it investigates the diverse array of influences that contribute to the variability in the relationship between stock and bond returns. Factors such as inflation, unemployment, market volatility, FED policy, and market growth are scrutinized for their impact on altering the correlation pattern. Additionally, the research explores the implications of the stock-bond correlation on portfolio diversification. By explaining the multifaceted nature of the correlation, this study provides valuable insights for investors, policymakers, and …
Is Seeing Believing? How Television Advertisements Influence Investment Decisions, Lucas Selb
Is Seeing Believing? How Television Advertisements Influence Investment Decisions, Lucas Selb
Business and Economics Honors Papers
Stock returns are influenced by many factors. Finance scholars have attempted to examine the potential causes of stock price changes by comparing the observed returns of stocks after an event with the predicted returns they should have experienced had the event not occurred. The current “Super Bowl-Stock Returns” studies tend to find conflicting results regarding whether the returns of Super Bowl advertisers’ stocks deviate from their predicted values during the trading days following the Super Bowl, as well as the direction in which these returns deviate and why they deviate. This study uses a more precise model for estimating predicted …
Powerhouse Problem: The Examination Of The Nfl Draft And Possible Biases, Nicholas Troha
Powerhouse Problem: The Examination Of The Nfl Draft And Possible Biases, Nicholas Troha
Business and Economics Honors Papers
This research explores the NFL draft's dynamics, investigating potential biases in player selection. Despite stars like Tyreek Hill and Antonio Brown emerging from small D1 institutions in the later draft rounds, a bias towards Power 5 conference players persists, particularly with wide receivers. Drawing from NFL draft data (2016-2020), this research finds that not only does there seem to be a premium placed on Power 5 receivers, but Southeastern Conference (SEC) linebackers as well. Quarterbacks were also evaluated in this research but revealed little information about what factors influence their draft position. The discrepancy of what influences a player’s draft …
Nfl Rule Changes Favor Offenses; But Don't Defenses Win Championships?, Kipp Satterlee Ransome
Nfl Rule Changes Favor Offenses; But Don't Defenses Win Championships?, Kipp Satterlee Ransome
Business and Economics Honors Papers
The NFL's emphasis on favoring the offense through implementing new game rules is likely a significant factor in increasing a team's average points per game. Additionally, an increasing average points per game metric is likely a contributing factor to increasing real team revenue, as prior research indicates that higher-scoring games lead to higher fan satisfaction. Using game, team revenue, and rule implementation data from the 2002-2022 seasons, this author tests two new hypotheses that test whether specific rule changes targeting defenses or special teams increase a team’s average points per game and whether an increased points per game metric positively …