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From Insularity To Islandness: The Use Of Place Branding To Achieve Sustainable Island Tourism, Angeliki Mitropoulou, Ioannis Spilanis
From Insularity To Islandness: The Use Of Place Branding To Achieve Sustainable Island Tourism, Angeliki Mitropoulou, Ioannis Spilanis
International Journal of Islands Research
This paper aims to outline the role that place branding plays in shaping a new framework for sustainable island tourism. Islandness, as a contemporary context, underlines that islands share a set of unique features and they need to be studied on their own terms; they combine elements of urban and rural regions at the same time. Place branding is evolving as a crucial element for differentiated marketing that conditionally can also form an alternative tool to achieve sustainability for island regions. Therefore, policy makers need to examine tourism policies for island regions through the lenses of Nissology. It is commonly …
Futures Thinking To Achieve Sustainable Development At Local Level In Ireland, Lorcan Sirr, Ruth Kelly, John Ratcliffe
Futures Thinking To Achieve Sustainable Development At Local Level In Ireland, Lorcan Sirr, Ruth Kelly, John Ratcliffe
Reports
We are living in times of unprecedented global change and upheaval and over the next ten to 20 years governments, organisations and individuals will face increasing difficulties in an environment of growing complexity, heightened uncertainty and a quickening pace of change. The concept of sustainable development implies the reconciliation of long-term socio-economic development, environmental protection and quality of life; essentially it is concerned with the future. Unfortunately, the potential for linking “futures thinking” to debates about sustainable development at local and regional government levels is relatively undeveloped, particularly in Ireland. Responding to this challenge, The Futures Academy at Technological University …