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Market Value Analysis Of Takashi Murakami's Artwork Under Howard Becker's Theory, Liu Yi-Ding

MA Theses

This paper is an analysis about the artist Takashi Murakami. As a representative of the corporate artist, he is favored by the Art business world while being criticized by many people. This paper adopts American sociologist Howard Becker's art world theory as a research tool to observe that the construction of Murakami and his art market is not the growth of genius, but the result of collective cooperation. Based on two decades of data on the art trade, Murakami has made his unique brand of ultra-flat theory and otaku work. These labels, along with internalization and external marketing, eventually gave …