Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
Articles 1 - 2 of 2
Full-Text Articles in Business
Viewing The Covid-19 Resilient Skincare Market Through A Sociohistorical Lens: The Patterning Of Conspicuous Consumption Mediated By Marketing, Siren Chen
Senior Projects Fall 2020
The Chinese skincare market distinguishes itself with an inelastic consumer demand during the COVID-19 pandemic. This project employs the endogenous preferences economic framework and a sociohistorical lens to analyze the social forces that sustain the resilient beauty market. Through setting up a socially embedded framework for economic analysis, this project highlights the active role of marketers, which are omitted in mainstream economics, in fostering a bond between consumers and skincare products. With a comparative analysis of both the colonial and the COVID-19 pandemic contexts, this project demonstrates how marketers connect consumers to skincare products through reference to the system of …
Becoming Gentrifier/D: Aesthetics, Subjectivities, And Rhythms Of Gentrification In Seoul, South Korea, Myung In Ji
Becoming Gentrifier/D: Aesthetics, Subjectivities, And Rhythms Of Gentrification In Seoul, South Korea, Myung In Ji
Theses and Dissertations--Geography
Gentrification has been extensively studied beyond Euro-American societies. In particular, previous research of Seoul’s residential gentrification has broadened our understanding of the role of the developmental state and property speculation in urban clearance and renewal. However, little attention has been paid to the contemporary retail gentrification in Seoul that has different aesthetics, subjectivities, and rhythms compared to residential gentrification. In retail gentrification, old urban neighborhoods are no longer demolished but cherished with their nostalgic landscapes and atmospheres. In this context, this dissertation project explores Seochon, a gentrifying neighborhood in Seoul, that was designated as a cultural heritage site in 2010. …