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Full-Text Articles in Business
Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash
Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash
College of Journalism and Mass Communications: Theses
One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …
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Journal of International Technology and Information Management
No abstract provided.
From The Desk Of The Editor
Journal of International Technology and Information Management
No abstract provided.