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Politics Of Privacy: The Role Of Individual Political Views In Consumer Data Privacy Concerns, Connor Neill
Politics Of Privacy: The Role Of Individual Political Views In Consumer Data Privacy Concerns, Connor Neill
Honors Theses
Today, every choice that is made, from where to shop to what music to listen to, has turned into a reflection of one’s political views and identity. The main purpose of this research is to explore the relationship between an individual’s political views and his or hers attitudes toward the security of personal information in the consumer realm. Two studies were conducted in the form of surveys. The first study aims to measure the consumer’s trust and risk beliefs for a company of a certain size as well as their feelings toward the dimensions of control, collection, and awareness of …
What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves
What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves
Marketing Undergraduate Honors Theses
The modern world leverages technology and information captured by it in ways the inventors of these technologies likely never imagined. Phones and other devices are gathering information about consumers in the background when they do not even realize it. Pew Research Center found that about 77% of Americans own a smartphone and 88% use the internet. This mass access to technology and information tracking raises many privacy concerns. Basic demographic information is being tracked as well as more in-depth information like shopping tendencies, financial information, and information about known associates. While most of this data is being used for marketing …