Business Commons^™

The Role Of Sense Of Community In Online Brand Social Networking Sites, Je Won Lyu

Doctoral Dissertations

This study was designed to explore the phenomenon of social commerce marketing in relation to consumer-brand relationship development. The specific research objective were as follows: (a) to identify multiple factors motivating consumers to have sense of community in the context of brand social networking sites; (b) to investigate the effects of general connection between consumers and the brand on developing a sense of online brand community in social networking site-based brand communities; (c) to examine potential outcomes of having a sense of online brand community in brand social networking sites such as brand commitment, advocacy, and loyalty; (d) to investigate …

Effects Of Online Consumer Reviews On Attitudes And Behavioral Intentions Toward Products And Retailers, Jee Sun Park

Doctoral Dissertations

The purpose of this dissertation is to examine the role of consumer reviews in consumers’ decision making process. The current study aims to help researchers and practitioners understand how consumers process different type of information in online consumer reviews. The specific research objectives are to examine (1) how different type of online consumer reviews influence consumers’ responses toward the reviews (2) how different types of individual characteristics influence consumer processing of the content of the reviews, and (3) how consumers’ responses evoked by review content affect consumer attitudes and behavioral intentions toward the reviewed products and retailers. This study addressed …

Crafting A Space: A Feminist Analysis Of The Relationship Between Women, Craft, Business And Technology On Etsy.Com, Elizabeth Gillette Offensend

Dissertations and Theses

In recent years, craft fairs, shows and markets where crafters sell their handmade goods such as pottery, jewelry, handmade clothes and needlework have grown in popularity across the United States. A common intent among individuals in this community echo political statements made by the turn of the century Arts and Crafts movement, while there are political aspects of the community that can also be seen as an extension of the third wave feminist do-it-yourself (DIY) ethic of the late 1990s. This newly enlarged community of crafters that congregates in person also has a strong online presence. Etsy.com plays a large …

Social Media Helps Small Businesses, Nicholas J. Oxborrow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Beemer and Shook (2009) explain that developing customers one at a time is the only way. There are no short cuts to this. Traditionally, a small business would develop their relationships by going from door-to-door to raise awareness and grow their brand. How fast they achieved this depended on the budget and time available to their business. Traditionally, large businesses had the power of reaching their markets through huge advertising budget, which small companies could not match.

In today’s business environment, social media has become a new marketing tool that is available to all businesses, that instantly develops relationships with …

Comparative Analysis Of Dispersion Parameter Estimates In Loglinear Modeling: Applied To E-Commerce Sales And Customer Data, Scott Davis

Statistics

When loglinear models are applied to count data the issue of over-dispersion often arises. Moment and maximum likelihood estimation methods in accounting for over-dispersion are widely used because they allow for model checking tools such as Chi-square, F, and likelihood ratio tests. Here is a comparison between R functions that each uses one method; glm.nb uses MLE, and glm.poisson.disp uses MME. The Index of Dissimilarity and visual model selection (ECDF plots) are also incorporated. These are applied to sales data using product and customer information compiled over the last five years that was generously provided by an e-commerce company.

Viral Online Content And The College Market Using Ratemyprofessors.Com And Howstheliving.Com As Case Studies, Aeron L. Glover

Chancellor’s Honors Program Projects

No abstract provided.

Effect Of E-Service Quality On Customer Online Repurchase Intentions, Tung-Hsuan Liu

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a lasting competitive advantage.

According to the literature review, service quality is an important instrument of developing a competitive advantage in e-business. It is one of the most critical factors for maintaining long-term relationships with customers, building customer loyalty, and encouraging repeat purchases (Li & Suomi, 2007). Therefore, service …

An Exploration Of Engagement: A Customer Perspective, Laura M. Flynn

College of Science and Health Theses and Dissertations

This study examines a proposed framework for measuring customer engagement with support from employee engagement literature. Archival data was utilized to evaluate these relationships which included 4.530 participants that were customers of a business-to-business (B2B) organization and utilized the business' website. A similar factor structure resulted for the measurement of customer engagement. Structural equation modeling showed partial support for the hypothesized predictors of engagement (i.e. commitment, brand image, preference and decision making) because the relationship between satisfaction and engagement was not significant. The hypothesized outcome variables of engagement were also partially supported with loyalty, sales, average order value, and website …

Untapped Revenue: Smartphones, A Smart Move For The Music Industry, Hunter David Ripley

Chancellor’s Honors Program Projects

No abstract provided.

Service-Oriented Foreign Direct Investment: Legal And Policy Frameworks Protecting Digital Assets In Offshoring Information Technology (It) - Enabled Services, Tilahun Mishago

Theses and Dissertations

This thesis examines challenges caused by global cyberspace, which continues to undermine the ability of regulatory instruments aimed at cyber security and deterring cybercrime so that digital assets including those associated with Foreign Direct Investment (FDI) are protected. Progress in information and communication technology (ICT) has brought about both challenges and opportunities for mankind. While ICT has enabled seamless communication on cyberspace, it has also made every phenomenon, positive or negative on cyberspace possible. The good side of ICT is the endless opportunities provided to harness multiple features and capabilities of associated technologies while its side effect being the enormous …

Online Privacy Policy Of The Thirty Dow Jones Corporations: Compliance With Ftc Fair Information Practice Principles And Readability Assessment, Yuanxiang Li

Theses Digitization Project

This project conducted a statistical study of online privacy to examine how well corporations comply with FIPs and assess how easy their privacy was to read.

Cross-Cultural Comparative Study Of Users’ Perception Of The Navigation Organization Of An E-Commerce Web Application, Tetiana A. Bilyayeva

UNF Graduate Theses and Dissertations

The object of this study was to assess the influence of native language, as a principal cultural characteristic, one users’ behavior when using a web-based e-commerce application. The study expands on previous research by comparing English and Russian users. The research also considered demographic data to assess additional factors that influence behavior and task performance. The research design encompassed an online shopping application with two different navigation menus. One menu was based on the action-object model and the other was based on the object-action model. The user interface was created in two different languages (Russian and …

Security Awareness By Online Banking Users In Western Australian Of Phishing Attacks, Nattakant Utakrit

Theses: Doctorates and Masters

Phishing involves sending e-mails pretending to be from the legitimate financial institutions to recipients and asking for personal information such as username and password. It also redirects network traffic to malicious sites, deny network traffic to web services, and modify protection mechanisms in the targeted computer systems. Consequences of successful attacks can include identity and financial losses, and unauthorised information disclosure.

The purpose of this study was to investigate the experiences of Western Australian bank users in using online banking. The study considered the relationship between the background of the Western Australian bank users and their experience in using online …