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Full-Text Articles in Business
Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair, Mary O'Rawe, Alex Gibson
Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair, Mary O'Rawe, Alex Gibson
Books / Book chapters
Although the potential of virtual reality (VR) as a technology in tourism has been recognised for more than twenty years, (Horan, 1996; Williams and Hobson, 1995), we have witnessed a renewed interest in both academic and business circles recently (Jung, tom Dieck, Lee, & Chung, 2016). From a marketing perspective, VR offers the potential to build a sensory experience of a tourism destination or attraction, and can be used in sales contexts to complement, or indeed, supplant traditional promotional tools such as brochures. The immersive nature of the experience offers a deeper and more emotional assessment of the tourist offering …
Using Insider Action Research In The Study Of Digital Entrepreneurial Processes: A Pragmatic Design Choice?, Kisito Futonge
Using Insider Action Research In The Study Of Digital Entrepreneurial Processes: A Pragmatic Design Choice?, Kisito Futonge
Conference papers
This paper proposes that insider action research (IAR), with its iterative and emergent form of inquiry, presents a pragmatic design choice for understanding the nature of uncertainty surrounding the digital entrepreneurial process. Since entrepreneurship in the digital context is a highly dynamic and fluid process, IAR appears well-suited for use in researching it. Yet, the paucity of application in entrepreneurship research in general, and less so in the emerging digital space, is rather puzzling. Thus, using a ‘live’ case study in the e-learning domain, this paper contributes by shining light on how this design choice might be set up and …
E-Business - Making The Move From Traditional To Next Generation Marketing Strategies: An Exploratory Study Of Irish Organisations, Ethel Claffey
E-Business - Making The Move From Traditional To Next Generation Marketing Strategies: An Exploratory Study Of Irish Organisations, Ethel Claffey
The ITB Journal
In an era in which Irish firms face an increasingly competitive environment, it is essential that they explore the e-business option. Experience worldwide shows that this is now one of the most effective ways to increase sales, productivity and profits, if incorporated effectively into the strategic planning process. While much has been written about the potential impact of the Internet on marketing strategies, very little of the debate has been focused on Irish conditions and practice and on how Irish companies are adapting to the e-business environment. This paper reviews the diffusion of Internet access and use, with a view …