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Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka
Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka
Theses Digitization Project
The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies in developing marketing strategies that would grow their businesses and build loyalty among consumers.