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Curriculum and Instruction

Selected Works

2015

Articles 1 - 2 of 2

Full-Text Articles in Business

E-Book Acceptance Among Undergraduate Students: A Look At The Moderating Role Of Technology Innovativeness, Madison Ngafeeson, Jun Sun Jun 2015

E-Book Acceptance Among Undergraduate Students: A Look At The Moderating Role Of Technology Innovativeness, Madison Ngafeeson, Jun Sun

Madison Ngafeeson

This paper utilizes the technology acceptance model (TAM) to uncover the moderating roles of technology innovativeness. A study of 158 undergraduate students revealed that the original TAM constructs and relationships were reliable, supported, and applicable in the measurement of e-book acceptance. Interestingly, personal technology innovativeness was found to moderate in a significant way, the relationship between behavioral intention to use e-book and actual usage of e-book. These findings suggest that while individuals who are more open to technology (adopters) as well as less technologically innovative individuals (late adopters and non-adopters) are likely to have the intention to use web-based instructional …

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Creativity Exercises In The Field Of Entrepreneurship, Todd A. Finkle, Mark Shrader Dec 2014

Creativity Exercises In The Field Of Entrepreneurship, Todd A. Finkle, Mark Shrader

Todd A Finkle

The purpose of this article is to provide entrepreneurship educators with examples of exercises to foster creativity within their entrepreneurship programs. We discuss attributes that develop creativity as well as those that deter creativity. We also outline 10 specific exercises that instructors can use in their classrooms to stimulate creativity. The practical implications of the article will allow entrepreneurship educators to become more proficient in stimulating student creativity in today’s ever-changing environment.

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