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Full-Text Articles in Business
Buying Time: Consuming Urban Pasts In Nineteenth-Century Britain, Dory Agazarian
Buying Time: Consuming Urban Pasts In Nineteenth-Century Britain, Dory Agazarian
Dissertations, Theses, and Capstone Projects
This dissertation is about how historical narratives developed in the context of a modern marketplace in nineteenth-century Britain. In particular, it explores British historicism through urban space with a focus on Rome and London. Both cities were invested with complex political, religious and cultural meanings central to the British imagination. These were favorite tourist destinations and the subjects of popular and professional history writing. Both cities operated as palimpsests, offering a variety of histories to be “tried on” across the span of time. In Rome, British consumers struggled when traditional histories were problematized by emerging scholarship and archaeology. In London, …
Reshaping The Event Horizon‑ Marketing Utopia At Music Festivals, Justin D. Joffe
Reshaping The Event Horizon‑ Marketing Utopia At Music Festivals, Justin D. Joffe
Capstones
Imagine a world where every leisure activity is tracked, recorded, and then analyzed as market research according to your age and gender demographic. Imagine the next phase after smartphone payments, when a chip linking your finances isn’t in your phone, but on your wrist. Imagine a vast field of fellow fun-‐seekers, eating, drinking and dancing in hedonistic, chemically enhanced utopia. Such a scene certainly requires some open-‐ mindedness and improvisation, sure, a willingness to submit oneself to a vulnerable environment of whimsy. Now imagine being subtly exposed to advertisements in such a mindset. It’s no Orwellian controlled dystopia, really. You’ve …