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Full-Text Articles in Business

The Retransmission Of Rumor And Rumor Correction Messages On Twitter, Alton Y. K. Chua, Cheng-Ying Tee, Augustine Pang, Ee-Peng Lim Jun 2017

The Retransmission Of Rumor And Rumor Correction Messages On Twitter, Alton Y. K. Chua, Cheng-Ying Tee, Augustine Pang, Ee-Peng Lim

Research Collection Lee Kong Chian School Of Business

This article seeks to examine the relationships among source credibility, message plausibility, message type (rumor or rumor correction) and retransmission of tweets in a rumoring situation. From a total of 5,885 tweets related to the rumored death of the founding father of Singapore Lee Kuan Yew, 357 original tweets without an “RT” prefix were selected and analyzed using negative binomial regression analysis. The results show that source credibility and message plausibility are correlated with retransmission. Also, rumor correction tweets are retweeted more than rumor tweets. Moreover, message type moderates the relationship between source credibility and retransmission as well as that …


A Sentiment Analysis Of Singapore Presidential Election 2011 Using Twitter Data With Census Correction, Murphy Junyu Choy, Michelle Lee Fong Cheong, Nang Laik Ma, Ping Shung Koo Jan 2012

A Sentiment Analysis Of Singapore Presidential Election 2011 Using Twitter Data With Census Correction, Murphy Junyu Choy, Michelle Lee Fong Cheong, Nang Laik Ma, Ping Shung Koo

Research Collection School Of Computing and Information Systems

Sentiment analysis is a new area in text analytics where it focuses on the analysis and understanding of the human emotions from the text patterns. This new form of analysis has been widely adopted in customer relationship management especially in the context of complaint management. However, sentiment analysis using Twitter data has remained extremely difficult to manage due to sampling biasness. In this paper, we will discuss about the application of reweighting techniques in conjunction with online sentiment divisions to predict the vote percentage that individual presidential candidate in Singapore will receive in the Presidential Election 2011. There will be …