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Full-Text Articles in Business
Simulations For Crisis Communication: The Use Of Social Media, Siyoung Chung
Simulations For Crisis Communication: The Use Of Social Media, Siyoung Chung
Research Collection Lee Kong Chian School Of Business
Simulations have been widely used in crisis and emergency communication for practitioners but have not reached classrooms in higher education. The purpose of this study was to investigate the effects that simulations using social media have on learning of crisis communication among college students. To explore the effects, a real-time crisis simulation activity using social media are created for 132 undergraduate students enrolled at a business school. Both quantitative and qualitative data collected from pre- and post-simulation surveys are used to investigate the benefits of simulations on learning and identify the challenges the participants experienced.
Managing Effective Communication After A Crisis, Enid Alane Thompson
Managing Effective Communication After A Crisis, Enid Alane Thompson
Walden Dissertations and Doctoral Studies
Despite the effects of natural disasters on small business owners, the owners' communication strategies to alleviate loss to their companies' profitability remain problematic. The purpose of this qualitative descriptive multiunit case study was to explore what communication strategies some small business owners developed and implemented for facilitating resuming their business operations after a natural disaster. The targeted population consisted of 2 small business owners located along the Belmar Boardwalk in Belmar, New Jersey. The conceptual framework for this study was Coombs' situational crisis communication theory. The case data collected were from semistructured interviews and company documents. Employing member checking and …