Business Commons^™

Theorizing Gender In Social Network Research: What We Do And What We Can Do Differently, Raina Brands, Gokhan Ertug, Fabio Fonti, Stefano Tasselli

Research Collection Lee Kong Chian School Of Business

We review the ways in which gender is theorized in social network research and propose an alternative approach for future research to consider. To assess “what we do,” we undertake an evaluative review. In that review, we first examine how gender is typically theorized in structural approaches to social network research. Then, in greater detail, we review social network research that affords more diversity into such theorizing. We organize this more detailed review around a framework that is based on the level of analysis at which the implications of gender are invoked (cognitive, behavioral) and the focus of relational mechanisms …

Improving Networking Supports For Women In The Workplace, Karen E. Pennesi, Javier Alvarez Vandeputte, Zsofia Agoston, Rawand Amsdr

Anthropology Publications

This report describes findings from research on networking activities and strategies among women in executive and leadership positions in Canadian organizations. The project was carried out by graduate student researchers in collaboration with the Women's Executive Network. Networking is defined as the creation and maintenance of a community of diverse interests, through in-person and online engagements, that can be mobilized for the benefit of oneself or other members of one’s network. We found that the shift to primarily online networking activities due to COVID-19 removed some existing barriers related to age, gender and location, while introducing others related to family …

Video Meetings In A Pandemic Era: Emotional Exhaustion, Stressors, And Coping, Betty J. Johnson

Antioch University Dissertations & Theses

In the first quarter of 2020, societal upheavals related to the COVID-19 pandemic included employers’ work-from-home mandates and an almost overnight adoption of video meetings to replace in-person meetings no longer possible due to contagion fears and social distancing requirements. This exploratory study aimed to address, in part, the scientific knowledge gap about video meetings as a source of emotional labor. The study used mixed methods to explore three hypotheses concerning how the contemporary use of video meetings related to emotional exhaustion, stressors, and coping. Data were gathered through an online survey questionnaire. Emotional exhaustion, the dependent variable in the …

Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten

School of Business: Faculty Publications and Other Works

A chapter written by Jenna Drenten for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2017).

Gamer Girls: Navigating A Subculture Of Gender Inequality, Robert L. Harrison, Jenna M. Drenten, Nicholas Pendarvis

School of Business: Faculty Publications and Other Works

Purpose

Video gaming, which remains culturally embedded in masculine ideals, is increasingly becoming a leisure activity for female consumers. Guided by social dominance theory, this paper examines how female gamers navigate the masculine-oriented gaming consumption context.

Methodology/approach

Eight avid female gamers (ages 20–29) participated in-depth interviews, following a phenomenological approach to better understand their lived experiences with video gaming. Data were analyzed using phenomenological procedures.

Findings

Findings reveal an undercurrent of gender-based consumer vulnerability, driven by stereotypical perceptions of “gamer girls” in the masculine-oriented gaming subculture. Further, the findings highlight the multilayered, multidimensional nature of gaming as a vulnerable consumption …

A Mixed Methods Study: Dimensions Of Cross-Cultural Professional Success: Experiences Of Western Women Living And Working In Eastern Cultures, Tami J. France

Antioch University Dissertations & Theses

In this world of global interconnectedness women continue to develop cross-cultural careers and their experiences impact and influence global scholarship and practice. Through this study, the relationships, resources, and characteristics that support female expatriate success were explored, with additional focus on the role of mentor and coach relationships. The mixed-methods study was conducted using a sequential approach to research that began with one-on-one semi structured interviews with ten professional women from the United States and Canada working or formerly working in China and Hong Kong. A survey was designed based on the interview findings. Professional women from western countries working …

Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh

Honors College Theses

The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …