Business Commons^™

What's On Job Seekers' Social Media Sites? A Content Analysis And Effects Of Structure On Recruiter Judgments And Predictive Validity, Liwen Zhang, Chad H. Van Iddekinge, John D. Arnold, Philip L. Roth, Filip Lievens, Stephen E. Lanivich, Samantha L. Jordan

Research Collection Lee Kong Chian School Of Business

Many organizational representatives review social media (SM) information (e.g., Facebook, Twitter) when recruiting and assessing job applicants. Despite this, very little empirical data exist concerning the SM information available to organizations or whether assessments of such information are a valid predictor of work outcomes. This multi-study investigation examines several critical issues in this emerging area. In Study 1, we conducted a content analysis of job seekers’ Facebook sites (n = 266) and found that these sites often provide demographic variables that U.S. employment laws typically prohibit organizations from using when making personnel decisions (e.g., age, ethnicity, religion), as well as …

Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna

Research Collection Lee Kong Chian School Of Business

While the use of social media influencers (SMIs) by brands is becoming more widespread, the academic literature about SMI communication is still scarce. This is one of the first studies on SMI brand storytelling, using data mining and natural language processing to understand how SMIs tell brand stories on Instagram, what kinds of stories they tell, and the impact they have on follower engagement. The findings show that the "rise-fall" emotional arc was the most common story arc used by SMIs. In addition, SMIs frequently used the first-person perspective and featured themselves as the protagonists in their stories. Last, SMIs …

Network Effects In Action, Christopher S. Yoo

All Faculty Scholarship

This Chapter begins by examining and exploring the theoretical and empirical limits of the possible bases of network effects, paying particular attention to the most commonly cited framework known as Metcalfe’s Law. It continues by exploring the concept of network externalities, defined as the positive external consumption benefits that the decision to join a network creates for the other members of the network, which is more ambiguous than commonly realized. It then reviews the structural factors needed for models based on network effects to have anticompetitive effects and identifies other factors that can dissipate those effects. Finally, it identifies alternative …

5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui

Research Collection Lee Kong Chian School Of Business

Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conversions.

Ua12/2/1 Fit 2020, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fitness, includes articles:

• Dees, Marshall. Nostalgic Fun for the Child in You
• Rock Steady, Rock Strong – Boxing
• Dowell, Macie. Red Towel Workouts
• Bowling Green Course Welcomes New Golfers – Bowling Green Parks & Recreation
• Get Out, Get Fit – Parks
• Gym Jams

Policing Politics: Facebook And A Politician's Right To Free Speech, Adewunmi Adedji, Nisha Hemantha Raju, Jennifer Wagner, Alfonso Herrero, Matthew Johnson

Engineering and Technology Management Student Projects

Advancements in technology are not without their own ethical concerns. Social media technology provides for platforms which allow users to interact and exchange ideas in virtual communities. Of these Facebook is among the leaders of the pack with an estimated 2.7 billion monthly active users globally as of the second quarter of 2020 and estimated 190 million users in the United States as of October 2020.

This wide reach, in combination with low cost for advertisement makes it one of the platforms of choice for Organization to promote their products, services or agenda. This accounts for why 98% of the …

Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Serena Williams is one of the most successful athletes of all time. In addition to dominating the professional tennis circuit for decades, she has also built a massive business empire while becoming a first-time mother and wife. During this time of transition, Williams experienced a significant crisis moment during the 2018 US Open. Williams did not publicly acknowledge or apologise for the crisis and instead focused on a new sense of direction after living through the experience, much of which is documented and promoted on her Instagram account. This exploratory case study focuses on Serena Williams’s use of Instagram as …

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua19/16/1 2020-21 Wku Hilltopper Basketball Preseason Prospectus, Wku Athletic Media Relations

WKU Archives Records

2020-21 preview of the WKU men's basketball team.

Ua3/10/3 Convocation, Timothy Caboni

WKU Archives Records

Convocation speech given by WKU president Timothy Caboni regarding COVID-19, diversity, student recruitment, enrollment, retention and graduation; budget, and economic growth.

The Law Of Black Mirror - Syllabus, Yafit Lev-Aretz, Nizan Packin

Open Educational Resources

Using episodes from the show Black Mirror as a study tool - a show that features tales that explore techno-paranoia - the course analyzes legal and policy considerations of futuristic or hypothetical case studies. The case studies tap into the collective unease about the modern world and bring up a variety of fascinating key philosophical, legal, and economic-based questions.

Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

Using an unsupervised machine learning approach to analyze 12.8 million tweets posted by S&P 1500 firms from 2012 to 2016, we find that firms tweet more financial information around significantly negative or positive earnings announcements or accounting filings. Specifically, we observe a symmetric U-shaped relation between the number of financial tweets and the materiality of accounting information events. This relation is consistent with the theoretical prediction in Hummel et al. (2018) which assumes that managers are sensitive to their firm’s fundamental value. We document that this relation also holds for hyperlink usage in tweets about financial information around important events, …

Law And Authors: A Legal Handbook For Writers (Introduction), Jacqueline D. Lipton

Book Chapters

Drawing on a wealth of experience in legal scholarship and publishing, Professor Jacqueline D. Lipton provides a useful legal guide for writers whatever their levels of expertise or categories of work (fiction, nonfiction, academic, journalism, freelance content development). This introductory chapter outlines the key legal and business issues authors are likely to face during the course of their careers, and emphasizes that most legal problems have solutions so law should never be an excuse to avoid writing something that an author feels strongly about creating. The larger work draws from case studies and hypothetical examples to address issues of copyright …

Implicit Communication And Enforcement Of Corporate Disclosure Regulation, Ashiq Ali, Michael T. Durney, Jill E. Fisch, Hoyoun Kyung

All Faculty Scholarship

This study examines the challenge of implicit communication -- qualitative statements, tone, and non-verbal cues -- to the effectiveness of enforcing corporate disclosure regulation. We use a Regulation Fair Disclosure (Reg FD) setting, given that the SEC adopted the regulation recognizing that managers can convey non-public information privately not just through explicit quantitative disclosures but also through implicit communication. In a high-profile enforcement action, however, the court focused on a literal examination of the manager’s language rather than his positive spin to conclude that the SEC had been “too demanding” in examining the manager’s statements and that its enforcement policy …

What Motivates People To Give, Cortni Megan Huffman

2020 Symposium Posters

Giving in the form of donations is crucial to a university’s success. A lot of research has been done on alumni giving, it’s the importance, and why alumni give, but little research has been conducted on how to get current students involved and what’s important to them. In this presentation, I will be discussing the theoretical approaches used to understand alumni giving and how we can translate the relationship marketing theory to get current students to donate to their future alumna matter. I conducted a pilot study wherein I asked current students if they would donate to Eastern Washington University …

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …

Emotional Engagement Of Consumers: A Case Study Between Peloton And Classpass And Their Differences In Branding Initiatives On The Facebook Platform, Meredith Stephens

Honors College

This thesis investigates two companies whose products offerings are alike, yet their branding via the Facebook platform is different. Throughout this thesis, there will be research gathered from organic Facebook posts between the two companies’ brand pages on the Facebook Platform. The research consists of total reactions as well as comments on a per post basis for various posts throughout September of 2018 and 2019. The raw data that this thesis will be using will be positive emotionality scores from LIWC1 (after comments are entered and run through the software) as well as the total number of reactions (likes, loves, …

Team Creation Methods In Practice: Understanding The Potential Effects Of Nonverbal Communication In The Leadership Of Team Formation, Troy Allen Robertson

Dissertations

Teams require leadership, even if they are self-managed. The group of individuals who make up a team must be gathered in some form or another. For self managed teams to function successfully, the first step is the process of creating the team. Many aspects may factor into the creation process. Often time is of the essence and methods to quickly assess and form teams show merit. First impressions in general are based largely on nonverbal communication. The focus of this mixed-methods concurrent embedded study is to analyze the potential effects of nonverbal communication on influencing team creation. A group of …

Ua12/2/2 Talisman: Zeitgeist, Wku Student Affairs

WKU Archives Records

2020 Talisman yearbook:

• Mohr, Olivia. Zeitgeist
• Disrupted – Photo Essay, COVID-19
• Brandt, Jess. Cut Short – Edward Games, Grace Jones, Jarred Corona, Joshua Crask
• Zambrano, Max. Point of No Return? – Stuart Foster, Climate Change
• Francis, Kristina. Weapons Women Carry
• Steele, Emma. Now & Again – Talisman
• Gordon, Zora. Not Just Numbers – Sam Aldrich, Social Media
• Christensen, Nicole. The K-Pop Phenomenon – Music
• Hornsby, Morgan. Everything Starts with Mama – Warren County Regional Jail
• McCormick, Dillon. Evolving Sport – Esports, Video Games
• Sheffield, Catherine. Perfect Match – Travis Hudson, Volleyball
• Dozer, Claire. Follow the Signs – Deafness, American Sign …

Prescribing Public-Private Partnerships To Global Health Initiatives, Elizabeth Rhoads

Independent Study Project (ISP) Collection

For six weeks I served as a finance intern with the Toilet Board Coalition (TBC) and created a Portfolio Presentation to deliver to TBC’s corporate board members in May. With my background in Public Health and interest in Corporate Social Responsibility and Sustainability, I was interested in learning how cross-sector partnerships can help accelerate global health development. My internship with TBC provided me with valuable firsthand experience in my topic of research, Public Private Partnerships (PPPs), which I was able to compare alongside a formal literature review. In this research paper I combine my research with my internship experience to …

An Overview Of Supply-Chain Logistics In International Humanitarian Aid: Finding Challenges And Solutions, Arjun Ganga

Independent Study Project (ISP) Collection

Humanitarian supply chain logistics concern the flow of goods and services in public health delivery. Such supply chains operate in both general development contexts and in acute crisis situations. In this paper, I give an overview of supply chains and then explore some of the challenges and potential solutions in delivering goods and services effectively and efficiently. Specifically, I analyze procurement, maintaining quality goods, incentivizing countries to act, collaboration, verification, possible losses in the supply chain, and ensuring appropriate use of product. I conclude that although humanitarian supply chains pose unique challenges, there is surprising efficiency in the system. This …

Emotions In Social Media: An Analysis Of Tweet Responses To Mh370 Search Suspension Announcement, Su Lin Yeo, Augustine Pang, Michelle L. F. Cheong, Tye Shi Jerome Quincy Yeo

Research Collection Lee Kong Chian School Of Business

Considered one of the deadliest incidents in the history of aviation crises and labelled a “continuing mystery,” the ongoing search for the missing Malaysia Airlines Flight 370 offers no closure. With endless media attention, and negative reactions of stakeholders to every decision made by the airline, this study investigates the types of emotions found in social media posted by publics to the MH370 search suspension announcement. It content analyzed 5,062 real-time tweet messages guided by the revised integrated crisis mapping model. Our findings indicated that, in addition to the four original emotions posited, there was a fifth emotion because of …

Small But Mighty: How A Team Of Four Administers A Robust Library Publishing Program, Sue Ann Gardner, Paul Royster

University of Nebraska-Lincoln Libraries: Conference Presentations and Speeches

A team of four people administers the UNL institutional repository (https://digitalcommons.unl.edu), which is one of the largest (109,000-plus full text items) and most-accessed (over 62,000,000 downloads) in the United States. The team also administers a robust library publishing program with over 80 scholarly monographs and 12 peer-reviewed journals. A recent focus of the program has been open educational resources, partnering with scholars to identify or create free online learning objects.

This talk will include details about how such a small team accomplishes so much. Staffing, task assignment, workflow, author relations, reader relations, education, administration, policy generation, platform management, …

Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University

Perspectives@SMU

A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Wysong, Morgan. Greek Hand-Me-Down Home – Cabell Castle, Phi Gamma Delta
• Norvell, Abbey. 3 Ways to Resolve Roommate Conflicts
• Wysong, Morgan. Décor Dupes
• Crawford, Ashlyn. House Hunting on the Hill
• Harper, Beckah. DIY Natural Cleaners
• Harper, Beckah. Becoming a Plant Parent
• Hughes, Gabe. What’s In Your Fridge?
• Brandt, Jess. What to Look for In a Lease
• Brandt, Jess. What Dorm Personality Are You? – McLean Hall, Hilltopper Hall, Minton Hall, Meredith Hall, Pearce-Ford Tower

Ua3/10/2 Summer Schedule, Wku President's Office - Caboni

WKU Archives Records

Email from WKU president Timothy Caboni to faculty & staff.

Adding Insult To Rivalry: Exploring The Discord Communicated Between Rivals, Jennifer L. Harker, Jonathan A. Jensen

Faculty & Staff Scholarship

Purpose – The purpose of this research is to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another when they communicate.

Design/methodology/approach – This national survey of US sport consumers used a novel approach to explore whether and with whom rivals discuss National Football League (NFL) game outcomes. The survey captured both uniplex and multiplex data by asking respondents to name rival discussants with whom they had recently interacted, and the fan behaviors they exchanged with those named rival discussants.

Findings – Through use of this novel data collection approach, new …

An Empirically Supported Taxonomy Of Misinformation, Mark Chong, Murphy Choy

Research Collection Lee Kong Chian School Of Business

Fake news, which includes both disinformation and misinformation, has been a challenge for many countries in the last few years. Disinformation has been present in modern history as part of the tool kit of PSYOPS for the military. Likewise, misinformation has been part of human history for a long time. Hoaxes, rumors, and urban legends—all of which can be classified as differing types of misinformation, although they are not commonly addressed as such—have been exploited by adversarial organizations for their own benefit. This study will propose a comprehensive taxonomy to tackle fake news, disinformation, and misinformation and assess the level …

Supporting Safety Culture In Academia: Safety Communication Barriers, Emily Faulconer, Chelsea Lenoble

Publications

In the last decade, we have heard of multiple disturbing academic laboratory accidents resulting in significant injury and property damage. When these hit headlines, it can spur self-reflection across academic institutions. The unfortunate truth is that safety in academia tends to be problematic. Accidents happen regularly even if they do not make headlines, with post-accident analyses typically revealing systematic safety failures. As a result, the concept of safety culture has come into the spotlight.

Covid-19 In Indigenous Communities: Five Protective Factors Of “Exercising” Sovereignty, Kelsey Leonard, Natalie Welch, Alisse Ali-Joseph

Faculty Publications

Indigenous Peoples have an inherent responsibility and right to “exercising” sovereignty - the practice of sport and physical activity in performance of our cultural, political, and spiritual citizenship (Ali-Joseph 2018). During the COVID-19 pandemic, access to and equity (inequity) in sport and physical activity has been felt (physically, spiritually, politically) within Indigenous communities. We implement an abundance-based Indigenous approach to understanding Indigenous Peoples’ responses to the coronavirus pandemic through sport and its far-reaching ramifications in Indian Country. In response to the COVID-19 pandemic we have seen Indigenous Peoples utilize social media such as Facebook and TikTok to reimagine Indigenous sport …