Business Commons^™

Innovation In Ill-Structured Decision-Making By Teams: Contributions Of What Members Say And Don’T Say And How They Are Related, Steven D. Silver

Faculty Publications

The contributions of both types of information that are exchanged and coaction in silence to innovation objectives of decision-making teams are considered. Ideation and idea generation are recognized as critical to innovation in decisions that are ill structured. We focus on coaction in silence and the conditions in interaction that are likely to facilitate idea generation. Integration of ideas and evaluations that are likely to contribute most to the quality of decisions are given explicit forms. Major contentions of the account are examined in experimental data.

Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow

Faculty Scholarship

The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.

Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises, Benjamin Ho, Wonsun Shin, Augustine Pang

Research Collection Lee Kong Chian School Of Business

While corporate advertising has been widely studied as a promotional tool, few studies have examined how it can be used in a corporate crisis situation. In 2013, Kim proposed a conceptual framework for examining stakeholders’ evaluation of pre-crisis corporate advertising, using the inoculation and reactance theory. The framework, published in Journal of Marketing Communications, suggested that pre-crisis advertising can increase audience resistance towards negative news of an organization and decrease audience resistance towards future corporate advertisements from the organization. The present study expands on Kim’s work to develop the corporate crisis advertising (CCA) framework. In addition to the inoculation and …

I Heart Communication In The Library: Exploring Communication Satisfaction, Jennifer A. Keach

Libraries

This poster presents findings about organizational communication within a mid-sized academic library. Discover if demographic differences, the number of connections, attendance at events, or use of technology helped or hindered communication. Learn about ways to do a communication audit at your own library.

Ua3/10/2 Search Committees For Senior Leadership Positions, Wku President's Office - Caboni

WKU Archives Records

Email from WKU president Timothy Caboni to faculty & staff regarding hiring of leadership team.

Implications In Implementing Self-Managed Teams In Organizations, Aayushi Gupta, Alex Tacco Melendez, Janet Rosenthal, Lipishree Vrushabhendra

Engineering and Technology Management Student Projects

Over the past few decades, organizations have developed workplace teams that are multi-faceted, diverse and classified or divided by objective. These teams are essentially turning out to be instrumental in innovation and change in organizations. One such work team that has evoked interest in the recent past is the self-managed team. The design, structure and performance of self-managed teams varies from the other teams significantly. Nevertheless, these teams like the other workplace teams share common benefits such as increased knowledge and skills, synergy and commitment. The main difference lies in the way these teams work. The objective of this research …

Virtual Teams : Boon Or Bane?, Krishna Priya Muraleedharan, Satvik Vishnubhatta, Smitha Mandhani, Unmesh Deodhar

Engineering and Technology Management Student Projects

A virtual team is a group of people who work together across time, space and organizational boundaries.Virtual teams came into existence as the work expertise is distributed globally and it provides more flexibility to the employees. The members of a virtual team have varied skills and they work towards achieving a common goal.

To explain the challenges faced by virtual teams we have studied research papers and case study for whom the only economically and practically means of communication was asynchronous and synchronous computer-mediated communication. This research paper highlights the challenges of making and keeping trust in a virtual team …

Ua12/2/2 2017 Talisman: Power, Wku Student Affairs

WKU Archives Records

2017 Talisman yearbook.

• Gibson, Helen. Letter from the Editor
• Edwards, Aly. What's Your Superpower?
• Mattison, Reed. Dangerous Heights - George Clark, Mountaineering
• Voorhees, Jessica. Innovative Energy - Wei-Ping Pan
• Voorhees, Jessica. Counterpunch - Rock Steady Boxing
• Barritt, Brooklyn. B.G. Bosses - Small Business
• Frint, Hunter. Cason's Cove: The Power of Family
• Mitchell, McKenna. Picking Up the Mic - Reuben Bynes, Waco Bell
• Mohr, Olivia. Hidden in Plain Sight - Human Trafficking
• Mattingly, Evan. Voice Off - Noah Hancock, Deaf Persons
• Robb, Hayley. Game, Set, Unmatched - Phillip Cole, Tennis
• Good, Hannah. Damage Control - Post Traumatic Stress Disorder
• Gordon, Zora. …

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

WCBT Faculty Publications

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before …

Watching Online Videos At Work: The Role Of Positive And Meaningful Affect For Recovery Experiences And Well-Being At The Workplace, Sophie Janicke, Diana Rieger, Leonard Reinecke, Winston Connor Iii

Communication Faculty Articles and Research

This study extends research on the relationship between hedonic and eudaimonic entertainment and its potential for recovery experiences and aspects of well-being (e.g., Rieger, Reinecke, Frischlich, & Bente, 2014). With the broad notion of what hedonic and eudaimonic media can entail, this research focused on unique affective experiences—namely, positive affect—and an expanded concept of meaningful affect (including elevation and gratitude). An online experiment with 148 full-time employees in the United States was conducted to investigate the unique role of positive and meaningful affect eliciting YouTube videos (compared to neutral control video) on recovery experiences and vitality and work satisfaction in …

Crossing The #Bikinibridge: Exploring The Role Of Social Media In Propagating Body Image Trends, Jenna M. Drenten, Lauren Gurrieri

School of Business: Faculty Publications and Other Works

A book chapter written by Jenna Drenten and Lauren Gurrieri for The Dark Side of Social Media: A Consumer Psychology Perspective (2017).

Ua3/10/2 Kentucky Public Pension Status, Wku President's Office - Caboni

WKU Archives Records

Email message to faculty and staff from WKU president Timothy Caboni regarding Kentucky's public pensions.

Ua12/2/1 College Heights Herald, Vol. 93, No. 3, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Singleton, John. Laundry Prices Increase on Campus
• Chisenhall, Jeremy & Evan Heichelbech. He’s Back – Mitchell Robinson, Basketball
• Sadrinia, Yasmine. Café Kicks Off International Year of Bosnia
• Mohr, Olivia. Student Government Association Makes Sustainability Permanent Effort
• Coyle, Cameron. WKU Chief of Police Decision is Imminent
• Alvey, Rebekah. WKU Develops New Diversity, Equality Plan
• Johnson, Kalyn. English Majors: We’re Not All Teachers
• Editorial Cartoon re: Welcome to WKU – Red Towel
• Murrer, Erick. From WKU with Love: Learning Life Lessons on the Hill
• Dimeo, Chris. Taste …

Lessons From The Five Data Breaches: Analyzing Framed Crisis Response Strategies And Crisis Severity, Bokyung Kim, Kristine Johnson, Sun-Young Park

College of Communication & Creative Arts Faculty Scholarship

To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the …

A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch., Victoria Doyle, Olivia Freeman, Brendan K. O`Rourke

Conference papers

This paper explores multimodal discourse analysis (Kress and Van Leeuwen, 2001) as a methodology to address the research question: How are environmentally conscious entrepreneurial ventures constituted in online investment crowd-funding pitches and the communications that surround them? While discourse may be realised in many different ways (Kress and Van Leeuwen, 2001 p.5, Bezemer and Jewit, 2010), multimodal discourse analysis focuses on analysing and describing a repertoire of meaning making resources which individuals use in various contexts (visual, gestural, written, actional etc.). Broadband internet and associated technologies mean that these crowdfunding pitches and many other genres tend to be much richer …

Social Capital Of Directors And Corporate Governance: A Social Network Analysis, Zihan Niu, Christopher C. H. Chen

Research Collection Yong Pung How School Of Law

This Article examines how a director’s social capital might affect his or her behavior, the board’s performance, and corporate governance, as well as the potential normative implications of the director’s social network. We argue that the quality of board performance could be improved where the social network closure within the board is high and there are many non-redundant contacts beyond the board. Network closure can improve trust and collaboration within a board, while external contacts may benefit a company with more diverse sources of information. Moreover, different network positioning leads to the inequality of social capital for directors. With more …

#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn

Mahurin Honors College Capstone Experience/Thesis Projects

Being in a different country, far away from home, surrounded by strangers that speak a different language than your mother tongue is daunting. Most international students often feel out of place when they arrive in America for the first time. What can we do to change international students’ perspective of Bowling Green from one of being a “boring, small town” to a vibrant growing community? This project will use social media platform like Facebook to promote restaurants and other attractions. Users can write reviews of restaurants, shops, and places to visit in Bowling Green. By including the hashtag #ReviewBowlingGreen on …

The Retransmission Of Rumor And Rumor Correction Messages On Twitter, Alton Y. K. Chua, Cheng-Ying Tee, Augustine Pang, Ee-Peng Lim

Research Collection Lee Kong Chian School Of Business

This article seeks to examine the relationships among source credibility, message plausibility, message type (rumor or rumor correction) and retransmission of tweets in a rumoring situation. From a total of 5,885 tweets related to the rumored death of the founding father of Singapore Lee Kuan Yew, 357 original tweets without an “RT” prefix were selected and analyzed using negative binomial regression analysis. The results show that source credibility and message plausibility are correlated with retransmission. Also, rumor correction tweets are retweeted more than rumor tweets. Moreover, message type moderates the relationship between source credibility and retransmission as well as that …

Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten

School of Business: Faculty Publications and Other Works

A chapter written by Jenna Drenten for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2017).

Basic Knowledge Training For Vfx Production Assistants And Coordinators, Sharon Anne Roberts

Instructional Design Capstones Collection

Visual Effects (VFX) is a part of the film-making process that takes place during the broader phase of film-making known as post-production. There are two broad groups of individuals who are responsible for the outcome of the VFX project - artists and production. The groups work in conjunction to achieve the team goals. At present, there is no formalized training available for production individuals and much of the required learning is done on the job. This projects explores a basic training course for individuals looking to increase their basic knowledge of VFX production. Grounded in industry research conducted by the …

Can Tweets Predict Intraday Stock Price Movements?, Diwas Puri

Honors Projects in Finance

Twitter is a microblogging platform where over 320 million people post about things that matter to them in less than 140 characters. People post about their happiness, sadness, pride, disappointments, love, hate, expectations and other feelings. Nowadays, a popular trend has come up in which data from Twitter, can be gathered and analyzed in real time to see how people react to a particular situation including changes in stock markets. This research focuses on looking into the relationship, if any, between public mood from Twitter and the stock market returns by analyzing the Tweets about four major companies in consumer …

In A World Where We Are Constantly Connected, How Connected Are We?, Samantha Valenza

Senior Honors Projects

Social media in today’s world is common amongst millennials (trend-setting young adults born 1980-2002) as a source of news and networking. Social media has yielded benefits, including the ability to connect with geographically dispersed, like-minded individuals for entertainment, employment opportunities, or to engage in activism. However, the popularity of social media, as well as the frequency of its use, raises questions about its effects on our lifestyles, habits, and interpersonal relationships. Despite its benefits, social media usage may have a darker side. Extreme cases involving addiction, fake news, identity theft, cyber-bullying, and other criminal activities have received some attention. Less …

Messaging Without A Message: Executive Value And Social Media Activity, Ru Gao, Gilles Hilary, Rencheng Wang

Research Collection School Of Accountancy

We show that executives who start tweeting benefit from better career options. We motivate this finding using the well-established theory of limited attention. Consistent with this explanation, we find that content is irrelevant. Comparative statics are also consistent with our framework. In particular, the effect of Twitter is greater for executives who were largely unrecognized and who were underpaid before they started tweeting, who garner greater public attention from their social media activity, who enjoy higher professional mobility, and who operate in environments where compensation setting is less structured.

Bilingual (Spanish-English) Marketing As A Catalyst For Cultural Awareness: The Effect On Parents In The Toy Market, Margo K. Bailey

Honors Scholar Theses

Due to globalization, multinational companies are increasingly cognizant of the language used in marketing materials. The growing Hispanic population in the U.S. and the increasing desire to learn and consume English in Spain makes marketers think twice about how they use language. This research is multi-method, using in-depth interviews and an experiment to learn more about how languages are used in advertisements to target monolingual and bilingual consumers within a country, and how consumers respond to monolingual and bilinguals advertisements.

I started by interviewing two marketing managers with experience in bilingual advertising in various media to better understand their decisions …

The Knowledge Worker And Upskilling: Can Instructional Design Frameworks Help?, Susan W. Brown

Instructional Design Capstones Collection

This paper explores how knowledge workers face uncertainties in the job market and how workers sustain a decades-long career in the midst of technology changes and globalization pressures. In particular, this paper asks how knowledge workers self-assess knowledge gaps, discover appropriate learning opportunities, demonstrate mastery, and promote credentials across decades-long careers. Interviews with 8 knowledge workers in educational publishing, an industry undergoing workforce changes due to market disruption, provides real-world context to this research question. Taking into account various theoretical frameworks offered for adult education and also reviewing the realities of the postmodern workplace, the paper outlines the hurdles impairing …

3 - Nonprofit Investigative Journalism Conversations About Impact And Reach, Matthew Hale

Political Science Publications

No abstract provided.

1 - Nonprofit Investigative Journalism Executive Summary, Matthew Hale

Political Science Publications

No abstract provided.

2- Nonprofit Investigative Journalism Content Analysis Section Final Report, Matthew Hale

Political Science Publications

No abstract provided.

Nonprofit Investigative Journalism Presentation Slides, Matthew Hale

Political Science Publications

No abstract provided.

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …