Business Commons^™

A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat

University of South Florida (USF) M3 Publishing

In this research, which was carried out to determine how and for what purposes tourist guides use social media platforms; the Facebook and Instagram accounts of 42 active tourist guides registered with the Trabzon Regional Chamber of Tourist Guides, which was established in accordance with the Profession Law of Tourist Guide numbered 6326, were examined. In the research, it was determined what kind of posts the tourist guides make on their Facebook and Instagram accounts, to what extent they use the relevant platforms as a personal promotional element, and to promote the relevant platforms in the tourism sector. In order …

An Examination Of The Impact Of Gender And Culture On Facebook Privacy And Trust In Guam, Sathasivam Mathiyalakan, George Heilman, Kevin K.W. Ho, Wai Law

Journal of International Technology and Information Management

Facebook, the world’s largest social network, allows users to develop a profile containing personal information. Users may choose privacy settings to control information access, but improper settings risk personal exposure. Several US studies examining gender differences in privacy management found that females have more privacy concerns. This study investigates gender differences in Facebook privacy settings among college students in Guam, a US territory whose ethnicity and culture differ from mainland US. Results show that neither gender trusts Facebook nor feels Facebook protects them. Significant differences in number and type of privacy settings indicate females are more security conscious. Gender differences …

Professional And Personal Social Networking And Enhancement Of Social Capital In Young Adults, Maria Malu H. Roldan, Janejira Sutanonpaiboon, Richard Burkhard

Journal of International Technology and Information Management

PROFESSIONAL AND PERSONAL SOCIAL NETWORKING AND ENHANCEMENT OF SOCIAL CAPITAL IN YOUNG ADULTS

ABSTRACT

This study compares the use of personal and professional social networking sites by young adults for social capital enhancing activities. The research is based on a survey of college-age adults (n=292) who were asked about their use of two social networking sites of contrasting architectures: the more interactive, social/personal\-oriented site Facebook, and the relatively less interactive, professional/business-oriented site LinkedIn. Data were analyzed to determine the relationships among demographic and technology experience factors, and respondents’ use of these sites for social capital enhancing activities. Findings suggest that …

Facebook Use Among African American And Hispanic Students: An Exploratory Investigation Of Perceived Academic Impact, Sathasivam Mathiyalakan, Sharon D. White, Jorge O. Brusa

Journal of International Technology and Information Management

Facebook is one of the world’s leading social networking sites. It is pervasive in students’ lives and can impact their academic careers in a variety of ways. However, little research exists evaluating the use of Facebook in minority academic settings. An early step in this direction is to gain an understanding of how different student demographic groups use Facebook. An interest in further assessment of Facebook’s role in diverse segments of academia motivates the collection and analysis of Facebook-related data from minority serving institutions such as Historically Black Colleges or Universities (HBCUs) and Hispanic Serving Institutions (HSIs). This study presents …

Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley

School of Computer Science & Engineering Faculty Publications

Purpose - There are two claims made by the web marketing/advertising industry. 1) By collecting, managing, and mining data, companies serve consumer’s best interests and 2) by adopting sophisticated analytics web marketers avoid discriminations that disserve individuals. Although we share an interest in ending social discrimination, we are more circumspect about pronounced individualism and technological fixes. Despite its appeal, or perhaps because of it, we should not accept the claim at face value. In this paper we argue that social discrimination may not disappear under smarter marketing; more overt forms may wane only to be replaced by more subtle forms. …