Business Commons^™

Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem

Atlantic Marketing Journal

The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …

Impact Of Customer Engagement, Brand Attitude And Brand Experience On Branded Apps Recommendation And Re-Use Intentions, Nusser Raajpoot, Beth Ghilni-Wage

Atlantic Marketing Journal

Abstract

This paper seeks to understand the impact of customer engagement, brand attitude, and brand experience on branded apps recommendation and re-use intentions. Using structural equation modeling we test a causal model to establish the direct and mediated paths between constructs under study. We found that contrary to popular perceptions, customer engagement does not load directly on the recommendation or re-use intention suggesting that engagement on its own may not be sufficient to elicit recommendation or re-use intention. Other factors and contexts will be necessary to elicit recommendation etc. We also found that recommendation mediates the relationship between brand attitude …

The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang

Atlantic Marketing Journal

In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …

Information And Communication Technology, Uncertainty Reduction, And Dual Identification In Chinese Organizations, Ran Ju, Moyi Jia

Journal of International & Interdisciplinary Business Research

By employing Chinese sample, this study examined the relationship between organizational members’ use of information and communication technologies (ICT) and their identification with the immediate workgroup and the overall organization. Employees’ uncertainty level was proposed as a mediating factor in these relationships. Participants N=336 completed an online survey. Results indicated that workgroup identification (WID) was positively predicted by members’ use of organizational social media to seek work-related information, and organizational identification (OID) was positively predicted by organizational social media and intranet for the same purpose. These relationships were either partially or fully mediated by employee’s uncertainty level. Results contributed to …

Overcoming Change: Creating A Workflow With A Change Management Process, Sarah Richelle Johnson

Kansas Library Association College and University Libraries Section Proceedings

In technical services, workflows are critical for ensuring that resources are made available for patrons in a consistent and efficient manner. When a library undergoes major changes, it is critical to ensure that processes are going to be maintained or altered to meet the new needs of the library. From 2018 to 2019, William Allen White Library, at Emporia State University tackled multiple transitions in their technical services department by creating a change management process that walked them through the development of a new workflow. The article discusses the changes they made, the challenges they faced, the process that they …

Caregiver Companion: A Service-Learning Initiative In Tippecanoe County, Danielle Auckley, Jack Harber

Purdue Journal of Service-Learning and International Engagement

In this paper, we share our reflection of our semester-long service learning and community engagement project in partnership with a local organization in Lafayette called Caregiver Companion. Caregiver Companion is a non-profit organization serving the elderly and disabled community in Tippecanoe County by providing companionship and respite breaks for overwhelmed caregivers. Our English 420 Business Writing class assisted Caregiver Companion on publicizing the organization to Purdue students as well as community members with digital communication materials. With a close partnership with the Caregiver Companion staff, we created materials such as newsletters, brochures, advertisements, and videos to bring their mission to …

At The Nexus Between The National And The Global: The Discursive Construction Of The Turkish Halal Market In The Neoliberal Age, Yesim Kaptan

Markets, Globalization & Development Review

This article analyzes a recently emerging halal market in Turkey and illuminates how discursive strategies foster the halal movement in an Islamic culture, and in a neoliberal economy. By exploring websites of the Turkish halal regulatory institutions and employing critical discourse analysis of the media materials, I demonstrate how Islamic actors (halal certification institutions and businesses) adapt, appropriate, and contest different discursive strategies to achieve legitimacy, to compete for distinction and to acquire power in a newly emerging and fiercely competitive, yet a globally defined field in a national economy. The discursive contestations of the actors shaped by the ambivalent …

Nine Things Successful People Do Differently, A Review, Ben Randle

Marriott Student Review

“Nine Things Successful People Do Differently” by Heidi Grant Halvorson is a short informational business book that cuts right to the chase. Halvorson successfully synthesizes different behavioral research studies to offer tips on exactly what her title describes: things successful people do differently.

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard

Marriott Student Review

Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.

Contributions Of Mindfulness To Improvisational Behavior And Consequences On Business Performance And Stress Of Entrepreneurs During Economic Downturn, Peerayuth Charoensukmongkol

Organization Management Journal

This research investigates the role of mindfulness among Thai entrepreneurs that can be linked to their improvisational behavior that, in turn, explains business performance and stress during a period of economic contraction in Thailand. This research collected survey data from a sample of 186 owners of small retail shops in major marketplaces in Bangkok, Thailand. Results from partial least squares structural equation modeling show that mindfulness had a positive relationship with the degree of improvisational behavior exhibited by entrepreneurs. The findings also reveal that the entrepreneurs who exhibited a higher degree of improvisational behavior achieved higher business performance and had …

Effects Of Management Support, Team Member Support, And Job Status On Safety Climate And Employee Attitudes, Bernadette M. Racicot, Mary C. Kernan, Edward D. Nichols

Organization Management Journal

This study examined the impact of management and team member support on employee attitudes through the mediating effect of safety climate. Five hundred fifty-six physicians and nurses from a large teaching hospital in the eastern United States completed survey items assessing their perceptions of management support, team member support, and safety climate as well as job satisfaction and organizational commitment. Results indicated that while job satisfaction and commitment were directly affected by perceptions of management and team member support, these relationships were also partially mediated by safety climate. In addition, the results suggested that team member support contributed to the …

The Role Of Shared Leadership And Communication In Promoting Strategic Consensus And Performance, Younis Jabarzadeh, Naser Sanoubar, Arash Vahdat, Faezeh Khosravi Saghezchi

Organization Management Journal

The current study aims to investigate the effect of strategic consensus among managers on organizational performance, with an emphasis on shared leadership and communications in Iranian knowledge-intensive firms. Since Iran has its unique cultural characteristics with favoring a more authoritarian attribute, and leadership in knowledge-intensive firms has a more shared style, the context of the study is more appealing to such relationships. Data were collected from 115 randomly selected knowledge-intensive firms and analyzed using structural equation modeling by LISREL. Findings show that shared leadership positively influences strategic consensus of the management team, but it does not have a direct effect …

A Qualitative Study Of “Online” Work Breaks, Sungdoo Kim, Stacie Furst-Holloway, Elaine Hollensbee, Suzanne Masterson, Therese Sprinkle, Daniele Bologna

Organization Management Journal

Despite the growing empirical evidence on the beneficial effects of “micro” work breaks, scant research has examined “online” work breaks. Thus, the purpose of this study is to explore the nature and effects of online work breaks. Through an in-depth qualitative study of a diverse set of 33 full-time working professionals, we identified conditions under which online breaks occur as well as the characteristics and outcomes of these breaks. Interestingly, our findings point to both negative and positive outcomes associated with online breaks, largely dependent on an individual’s ability to self-regulate. Our grounded theory approach allows us to develop a …

The Role Of Sensemaking And Organizational Identification In Employee Engagement For Sustainability, Kent D. Fairfield

Organization Management Journal

This exploratory study examines how sensemaking and organizational identification occur inside an organization and how they can affect how employees engage in managing for sustainability. Qualitative data suggest a positive effect of organizational identification on support for sustainability goals and actions and, conversely, how individual sustainability actions may in turn increase organizational identification. The findings from interviews of a sample of eight companies reveal many different goals, challenges, and means of seeking sustainability. Analysis points toward the dynamics of cognitive and emotional processing across this diverse sample, suggesting implications for practitioners and further research.

The Collaboration Of Human Resource Management And Line Management–An International Comparison, Klaas Szierbowksi-Seibel, Bernhard A. Wach, Rudiger Kabst

Organization Management Journal

The extant research advocates for the strategic integration of human resource management (HRM) in managerial decision making to foster firm performance. However, the empirical evidence of a stronger strategic integration of HRM is still limited, especially in terms of strategic guidelines such as a human resource (HR) strategy and international comparative matters. Drawing on responses from 588 German and US-based organizations and related to the new institutionalism theory, this study examines whether a HRM partnership (i.e., sharing responsibilities between HRM and line management) that represents a particular form of strategic integration of HRM is beneficial for organizations. In particular, we …

Hr Flexibility In Family Firms: Integrating Family Functioning And Family Business Leadership, Sanjay Goel, Lin Xiu, Sheila Hanson, Raymond J. Jones Iii.

Organization Management Journal

We developed a conceptual model that links central constructs of family functioning to HR flexibility and subsequent HR outcomes in family businesses. We proposed that family functioning was associated with two fundamental leadership decisions (i.e. family-business integration and family involvement) in family businesses. We posited that family business leaders have immense discretion to make these critical decisions that establish the degree to which the family firms would exhibit HR flexibility. We distinguished the three dimensions of HR flexibility – skill, behavioral, and HR practices flexibility and proposed that skill and behavioral HR flexibility generally lead to positive HR outcomes whereas …

Should All Stakeholders Be Treated Fairly? Identifying Stakeholders That Legitimately Matter, Desmond Ng

Organization Management Journal

A key contribution of stakeholder research is that a firm’s purpose and objective is influenced by those stakeholders who have a legitimate stake in a firm’s business activities. Yet, identifying those that have a legitimate stake remains a challenge in stakeholder research. This research draws on legitimacy arguments to explain how stakeholders develop accountability and reliability in their legal and moral claims and how legitimacy influences a firm-manager’s obligations of fairness to these stakeholder groups. A concept of directness, consisting of close and relational specific exchanges, is introduced to explain this legitimation process. Directness offers accountability and reliability when an …

Team-Building: Developing Teamwork Skills In College Students Using Experiential Activities In A Classroom Setting, Shelly Marasi

Organization Management Journal

This paper provides a systematic team-building training to fill a knowledge hole and a skills gap as well as prepare college students for better employability and future career success. The teambuilding training follows the interpersonal approach and utilizes adventure learning in the form of improvisational activities that can be used in a classroom setting. The team-building training enhances student learning of teams and the team development process as well as develop students’ teamwork skills. Data from a treatment group and a control group through pre- and post-measures of student perceptions are presented to determine the team-building training’s effectiveness. Correlations, t-tests, …

The Business Meeting: A Cross-Cultural Experiential Learning Activity, Arpita Joarder, Konrad Jamro, Ram Ravi

Organization Management Journal

This paper presents a simulation designed to help students learn about the challenges and necessary skills for conducting business in cross-cultural settings. The exercise involves assigning participants to two fictitious cultural groups, each with its own norms and expectations. Participants interact with members of the other culture in accordance with the instructions provided in order to negotiate successfully. This experiential learning activity allows students to reflect on their cross-cultural skills in a simulated business setting. An assessment of the exercise conducted in classroom setting indicated evidence of its effectiveness.

In Defense Of The Lecture: Revisiting And Reassessing Its Place Within Management Pedagogy, Evan H. Offstein, Rebecca M. Chorry

Organization Management Journal

Long the staple or go-to technique in management education, instruction via the lecture has fallen on hard times. Dismissed as professorially heavy-handed and lacking creativity, the lecture has yielded considerable ground to experiential, service, applied, and active learning techniques. In this essay, we question this shift away from the lecture toward the aforementioned trending instructional methods. In coming to the defense of the lecture, we explore the benefits afforded by the lecture for students and the professorate. Drawing on the maxim that what is old is new again, we contend that the lecture still deserves central billing in the management …

Faculty Senates And College Presidents: Perspectives On Collaborations, Daniel P. Nadler, Michael T. Miller, Eid Abo Hamza, G. David Gearhart

Journal of Research on the College President

Colleges and universities have historically provided faculty members access to sharing authority, and this has been manifest in recent decades through the creation and use of a formal body called a faculty senate. These formal bodies have at times been highly effective at articulating faculty member interests, yet there are few formal definitions or boundaries concerning what areas senates are most appropriately engaged. College presidents similarly recognize that senates have a role in institutional decision-making, yet often lack a clear understanding of where and how they should be engaged. The current study explored faculty senate leader and college president perceptions …

Developing Employee Intercultural Competence Through Virtual Reality Simulated Training, Isaiah Thomas, Andres Santiago

The Journal of Purdue Undergraduate Research

No abstract provided.

Psychological Underpinnings Of The Work-Site Selection Process Of Knowledge Workers, April J. Spivack, Ashay Desai

Organization Management Journal

As a result of technological advances, knowledge workers have become increasingly mobile; people can perform work in a variety of new locations via an assortment of new working arrangements. Knowledge workers are now faced with the question of where to work. We argue that the process of work-site selection depends on the relationship between a variety of individual factors such as motivation, cognitive and affective evaluation, and regulatory focus as they interact with self-regulatory resources. Specifically, we use a dynamic interactionist perspective to integrate components of social exchange, self-determination, regulatory focus, and selfregulation theories. The resulting conceptual model contributes to …

Peak Learning Experiences: A Group-Based Phenomenological Investigation And Description, Thomas A. Conklin

Organization Management Journal

This paper explores peak learning (PL) experiences through a semi-longitudinal approach across the life space of multiple groups of learners. Appreciative inquiry (AI) was used to gather data through interviews that resulted in unique examples of PL experiences. Once collected, a novel application of phenomenology was employed to identify the structural elements of participants’ experiences. Finally, thematic analysis was applied to the aggregated structural elements of each group to identify those common to all who participated in the AI. The final synthesis description was written in alignment with the structural themes and could be applied as a qualitative assessment to …

Strategy Implementation As Performative Practice: Reshaping Organization Into Alignment With Strategy, Sander Merkus, Thijs Willems, Marcel Veenswijk

Organization Management Journal

Much of the existing scholarly work on strategy implementation focuses on factors that either catalyze or obstruct the infusion of strategy into the organization. While this renders valuable knowledge about factors enabling or frustrating implementation, the actual process of strategy implementation is treated as a black box and as a step in the strategy model which is not further explained. To understand this process, this conceptual paper draws from performativity literature in which a strategy is conceptualized as a performative device. This means that a strategy triggers practices which reshape the organization so that the strategy is actualized in the …

Integrity According To Whom? An Experiment Of The Effects Of Gender, Moral Integrity, And Behavioral Consistency On Evaluations Of Leaders, Benjamin J. Thomas

Organization Management Journal

Organizational stakeholders place great importance on leaders’ integrity, which, current theory indicates is a multidimensional construct. Drawing from leadership categorization theory and multidimensional leadership perspective, this research offered novel tests of the independent and interactive effects of a leaders’ behavioral consistency (the alignment between a leader’s words and actions) and moral integrity (doing right and not doing wrong) using experimental methods. The results of the 2x3x3 between-subjects (N = 781) factorial design reveal the moderate-strong magnitude of the effects of leader integrity on followers’ evaluations, and indicate the two dimensions of leader integrity—behavioral consistency and moral integrity—interact in fascinating ways. …

Examining Self-Monitoring And Neuroticism As Predictors And Self-Efficacy As An Outcome Of Authentic Leadership, Richa Chaudhary, Chinmay Panda

Organization Management Journal

The present study explores the role of personality traits of neuroticism and self-monitoring as determinants of authentic leadership, and self-efficacy as an outcome using a sample of 300 employees from automobile and heavy engineering companies in India. Support for the study hypotheses was mixed. Although the effect of neuroticism on authentic leadership was negative, the relationship was not significant. The trait of self-monitoring showed significant positive association with the ratings of authentic leadership. With regard to the outcomes of authentic leadership, the results provided support for the positive relationship between authentic leadership and self-efficacy. The study makes significant contribution to …

Exploring Inclusion Of Leadership Development Into New Employee Orientations: A Proposed Approach From Army Leader Development, Michael J. Kirchner, Mesut Akdere

Organization Management Journal

Regardless of industry, organization leaders recognize the need for a strong leadership pipeline and a culture of sustained leader development, and the U.S. Army is no exception. Beginning in basic training, Army leaders offer soldiers leader development training through various methods, including defining leadership expectations, providing experience-based developmental exercises, and offering self-development opportunities. The early introduction is part of a continuous leader development regimen engrained in military service, and—as a result—military veterans are often credited by employers for their leadership skills. This paper, through exploring Army leader development, proposes a framework for introducing leadership development during new employee orientations based …