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The Pink And Blue Problem: Altercasting In Gendered Advertising, Abigail Benn Jan 2020

The Pink And Blue Problem: Altercasting In Gendered Advertising, Abigail Benn

Capstone Showcase

When you meet a baby for the first time, and you don’t know its sex, if its wearing pink clothes, most people will automatically assume it’s a girl; or if they’re wearing blue clothes, it’s automatically a boy. The pink and blue problem is the enforcing of gender stereotypes through color, associated roles, and imagery. The root of this problem is that many people are unaware of the difference between “sex” and “gender”, and that they can be mutually exclusive. Your sex is the body you’re born with, and all the parts that come with it, while your gender is …


Emotional Intelligence: The Effect On Social Media Use, Interpersonal Violence, And Gender, Gail Grabczynski Apr 2018

Emotional Intelligence: The Effect On Social Media Use, Interpersonal Violence, And Gender, Gail Grabczynski

Scholar Week 2016 - present

This study investigated the relationship between Emotional Intelligence (EI), social media use, interpersonal violence and gender. EI is a relatively new topic of research that has been of interest to many organizations due to the proposition that EI assists in the development of individuals. With the proliferation of social media, interpersonal violence and women in the workforce, a determination of a relationship between EI and those variables was warranted. The study was conducted at a small private Christian university. An online survey was administered to 123 sophomores. This study was a cross-sectional quantitative design, that utilized three established instruments to …