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Communication

Western Kentucky University

Masters Theses & Specialist Projects

1998

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New Communication Technologies, Organizational Culture, And The Creation Of Innovative Learning Environments, Denise Scott Dec 1998

New Communication Technologies, Organizational Culture, And The Creation Of Innovative Learning Environments, Denise Scott

Masters Theses & Specialist Projects

Today's organizations face an economic climate that is globalizing, increasing customer demands for products and services that meet their unique needs and the fast pace of technological developments. Organizations require the effective use of new communication technologies as a means of sharing information and expanding capacity for innovation. The main question for this research is: When new communication technologies are introduced into organizations, how do they work together with existing cultural assumptions to produce an innovative, learning environment within the organization? The research design involves conducting moderately structured interviews with organizational leaders in four diverse organizations: Ingram Book Company, Service …