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Articles 1 - 6 of 6
Full-Text Articles in Business
The Geopolitics Of Infrastructuralized Platforms: The Case Of Alibaba, Hong Shen, Yujia He
The Geopolitics Of Infrastructuralized Platforms: The Case Of Alibaba, Hong Shen, Yujia He
Patterson School of Diplomacy and International Commerce Faculty Publications
Contemporary digital platforms have become increasingly infrastructuralized, and started to raise geopolitical tensions with their global expansion. Amidst the heightened geopolitical competition between the US and China, the growing power of Chinese infrastructuralized platforms has made them the center of recent geopolitical dynamics. Drawing from an exploratory case study, this paper discusses Alibaba, one of the most prominent Chinese Internet giants, as an infrastructuralized platform, and highlights its geopolitical struggles. Often perceived as an e-commerce company, Alibaba has become ‘infrastructuralized’: its now-massive digital empire has moved beyond e-commerce, expanding into almost every aspect of China’s and global digital economy such …
Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim
Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim
Integrated Strategic Communication Faculty Publications
This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of social media users. More specifically, this study conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure and examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward social media influencers. The authors collected and analyzed data from 388 social media users in the United States via Amazon’s Mechanical Turk with multivariate analyses to test the hypothesized associations …
Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne
Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne
Geography Faculty Publications
In this paper I explore the relationship between the production and the value of Big Data. In particular I examine the concept of social media ‘prosumption’—which has predominantly been theorized from a Marxist, political economic perspective—to consider what other forms of value Big Data have, imbricated with their often speculative economic value. I take the example of social media firms in their early stages of operation to suggest that, since these firms do not necessarily generate revenue, data collected through user contributions do not always realize economic value, at least in a Marxist sense, and that, in addition to their …
Wet Grain Delivery Advice: A Previously Impossible Extension Challenge Solved Through App Technology, Joseph S. Dvorak, Sam Mcneill, Clint Hardy
Wet Grain Delivery Advice: A Previously Impossible Extension Challenge Solved Through App Technology, Joseph S. Dvorak, Sam Mcneill, Clint Hardy
Biosystems and Agricultural Engineering Faculty Publications
The delivery of wet grain during harvest is a complex and constantly changing problem about which Extension professionals have been unable to offer more than general advice. By capitalizing on important characteristics of mobile devices, a new app enables producers to fully benefit from detailed information universities have generated on grain drying and costs associated with delivery of grain to different locales. Development of such an app demonstrates the power of apps and mobile devices in allowing Extension to deliver previously unattainable services to its clientele.
Web 2.0 Use And Knowledge Transfer: How Social Media Technologies Can Lead To Organizational Innovation, Namjoo Choi, Kuang-Yuan Huang, Aaron Palmer, Lenore Horowitz
Web 2.0 Use And Knowledge Transfer: How Social Media Technologies Can Lead To Organizational Innovation, Namjoo Choi, Kuang-Yuan Huang, Aaron Palmer, Lenore Horowitz
Information Science Faculty Publications
The concept of Web 2.0 has gained widespread prominence in recent years. The use of Web 2.0 applications on an individual level is currently extensive, and such applications have begun to be implemented by organizations in hopes of boosting collaboration and driving innovation. Despite this growing trend, only a small number of theoretical perspectives are available in the literature that discuss how such applications could be utilized to assist in innovation. In this paper, we propose a theoretical model explicating this phenomenon. We argue that organizational Web 2.0 use fosters the emergence and enhancement of informal networks, weak ties, boundary …
"Apps"—An Innovative Way To Share Extension Knowledge, Joseph S. Dvorak, Tanya C. Franke-Dvorak, Randy R. Price
"Apps"—An Innovative Way To Share Extension Knowledge, Joseph S. Dvorak, Tanya C. Franke-Dvorak, Randy R. Price
Biosystems and Agricultural Engineering Faculty Publications
Extension professionals across the country are continuously seeking innovative ways to reach clientele and to disseminate timely, educational information. A new avenue to reach clientele includes the use of smartphone "apps." The "Machinery Sizing" app, which was developed to ease the estimation of tractor horsepower to implement sizing for Extension clientele anytime, anywhere, is explained as a key example for Extension professionals to utilize apps in disseminating information to clientele. There are many benefits to using apps, including information availability wherever Internet service is available on the smartphone, ease of computations of equations, and automatic updates being sent to users.