Business Commons^™

Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder

MPA/MPP/MPFM Capstone Projects

A changing higher education landscape – rising costs, competition and skepticism – coupled with a changing media and communications landscape – a 24/7 news cycle with fewer local journalists, new technology and the expectation of instant and constant communication – have pushed universities to try to become more effective and efficient in telling their institutional stories to multiple stakeholder groups. Institutional leaders are concerned about how higher education and their institutions present public value and communicate their impact on both the students they graduate and their communities. But how are they using public relations and communications to deliver solutions for …

Social Media Usages In Small Not-For-Profit Organizations, Sarah Nolan

MPA/MPP/MPFM Capstone Projects

Effective social media management takes time, effort, and intentionality. Small not-for-profit organizations would benefit from doing this, but often have difficulty with being able to do so. In order to find out how small not-for-profit organizations use their social media and how social media could best be used to accomplish their mission, the following research questions were asked: What communications policies and procedures are followed by small not-for-profits organizations? Are the current social media practices of these organizations effective? What are the primary needs of these organizations in terms of social media and how can they be addressed?

In order …

A Comparative Analysis Of The Organizational Effectiveness Of Three Korea Land And Housing Corporation Construction Field Groups, Jachoon Koo

MPA/MPP/MPFM Capstone Projects

The purpose of this study is to propose a performance evaluation method (organizational effectiveness value) that is most suitable for LH field organizations and to suggest an improvement plan by comparing and analyzing the results from organizational perspective.

I compared and contrasted three LH construction fields. The following is my research findings: First, the main factors which determine successful or unsuccessful field are organizational cohesion and inter-organizational communication. Mutual communication of field groups affects the quality more, if the field conditions are difficult. Second, if field groups fail to cohere and communicate, it is likely to lead to low performance …