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Full-Text Articles in Business
Community Assistance For Refugees And Gender Roles: What Could Make This C.A.R. Run Better?, Nathan E. Meyer
Community Assistance For Refugees And Gender Roles: What Could Make This C.A.R. Run Better?, Nathan E. Meyer
Journal of Undergraduate Research at Minnesota State University, Mankato
Community Assistance for Refugees is a non-profit service organization in downtown Mankato, Minnesota. Secondary migration to southern Minnesota has increased the refugee population as well as the need for research assessing the needs and concerns of refugees. The purpose of this project was two-fold: first to analyze how C.A.R. is able to meet the needs of its clients and second, to investigate ways in which C.A.R. could improve its services. Traditionally female refugees are less educated and less mainstreamed into American society. This research was designed to help all clients, but special attention was paid to the specific needs of …
A New Look At Nonprofit Online Fundraising: Persuasion Through The Means Of Credibility And Psychological Consistency, Kaytlin Lemier
A New Look At Nonprofit Online Fundraising: Persuasion Through The Means Of Credibility And Psychological Consistency, Kaytlin Lemier
Journal of Undergraduate Research at Minnesota State University, Mankato
A study was conducted to examine how the persuasive elements of a message contribute to non-profit organizations’ potential to gain financial support. The purpose of the study was to apply theories of persuasion to advance an understanding of the underlying elements relevant to successful fundraising appeals. The two main constructs examined were credibility and psychological consistency. Applied to the context of non-profit fundraising, credibility refers to the judgments granting institutions and/or donors make about the believability of the non-profit organization or its individual representatives, and psychological consistency refers to donors’ internal drive to reduce inconsistencies between their behavior and their …
Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman
Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman
Masters Theses
For supporters of the pro-life cause, crisis pregnancy centers (or CPC's) have become the "darlings of the movement," according to the New York Times (Belluck, 2013), offering women with unplanned pregnancies free advice, information, classes, childcare, and needed supplies. For abortion advocates, such establishments are intended to seduce vulnerable abortion-seekers into a situation where they will be counseled out of an abortion and possibly even proselytized. Yet for as much controversy as exists in the news media, medical community, and legal realm about CPC's, there is an unsettling lack of understanding of how--and why--CPC's market themselves the way they do. …