Business Commons^™

Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin

Honors Projects in Communication

In a world where business is so closely tied together with the digital world, it can become easy to miss out on the human component of the marketing field. However, it is the narrative storytelling interwoven into advertisements that make them so compelling to consumers. Customers do not just want to be told about the features of a product, but rather they want to understand how having that product will make them feel. This storytelling can be communicated across several different forms of media, but it is especially apparent in the formatting of video commercials. While basic informational videos can …

S7e9: What New Frontiers Await For Maine’S Space Economy?, Ron Lisnet, Ali Abedi, Joseph Patton

The Maine Question

University of Maine research and education have ascended beyond Earth’s atmosphere since the 1990s. For example, UMaine scientists have tested the latest hypervelocity decelerators for NASA space travel and created a wireless leak detection system for the International Space Station. Through its latest inventions and studies, and scholarship and fellowship programs, UMaine plays a critical role in advancing the state’s space economy and training future leaders in the aerospace industry. But the university is far from reaching its final frontier.

In recent years, UMaine researchers have been developing the state’s first small research satellite with the University of Southern Maine …

Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek

Cornhusker Economics

Adapted from Right Risk, volume 10, Issue 10, October 2022.

Effective communication within a farm or ranch family, especially when multiple generations are operating and managing the business, is the underpinning of all other decisions made in a family business. It is critical that farm and ranch families identify areas of contention and develop communication skills that will allow them to negotiate satisfying outcomes. This may involve basic skills training, including communication, problem solving, and decision making.

Framing Of Covid-19 In Newspapers: A Perspective From The Us-Mexico Border, Rifat Afrin, Ahasan Harun, Gayle Prybutok, Victor Prybutok

Information Systems Faculty Publications and Presentations

The degree to which the media report a health emergency affects the seriousness with which the people respond to combat the health crisis. Engagement from local newspapers in the US has received scant scrutiny, even though there is a sizable body of scholarship on the analysis of COVID-19 news. We fill this void by focusing on the Rio Grande Valley area of the US-Mexico border. To understand the differences, we compared such local news coverage with the coverage of a national news outlet. After collecting the relevant news articles, we used sentiment analysis, rapid automatic keyword extraction (RAKE), and co-occurrence …

The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton

Senior Honors Theses

Non-profit organizations are actively addressing prevalent issues in society, seeking to benefit the public and those in need through various forms of intervention and programming. Non-profits have unique leadership and culture, requiring models of communication that fit these unique qualities. Communication is vital to the success of non-profits, particularly in a digital age. This thesis synthesizes the current research on non-profit culture and leadership with data on donor trends, online giving, social media practices, and more points of interest for non-profits when it comes to digital communication. Additionally, a connection is made between strong digital communication strategies and ongoing donor …

Discussing Complex Issues Using Case Studies, Wendy Sagers

Presentations

Faculty Teaching Learning Lunch

FTLL presented by Wendy Sagers, ELCP Coordinator Wednesday, October 5 from 12 – 1 pm, in Dillin Northwest Dining Room

The case method is a way of considering the pros and cons of various solutions to a complex problem. Come discuss ways to use case studies in your classroom or club. See examples of how they are commonly used and ways to adapt them to your situation or topic.

Lunch provided by the Lacroute Initiative.

The Geopolitics Of Infrastructuralized Platforms: The Case Of Alibaba, Hong Shen, Yujia He

Patterson School of Diplomacy and International Commerce Faculty Publications

Contemporary digital platforms have become increasingly infrastructuralized, and started to raise geopolitical tensions with their global expansion. Amidst the heightened geopolitical competition between the US and China, the growing power of Chinese infrastructuralized platforms has made them the center of recent geopolitical dynamics. Drawing from an exploratory case study, this paper discusses Alibaba, one of the most prominent Chinese Internet giants, as an infrastructuralized platform, and highlights its geopolitical struggles. Often perceived as an e-commerce company, Alibaba has become ‘infrastructuralized’: its now-massive digital empire has moved beyond e-commerce, expanding into almost every aspect of China’s and global digital economy such …

Columnas: The Honors Program Newsletter At Bentley University, Debayan Sen, Hailey Jennato, Gabe Holmes, Daniel Furze

Honors Program

Page 1: SOCIAL MEDIA—A VEHICLE FOR SOCIAL CHANGE OR VIRTUE SIGNALING? ~ By Debayan Sen ’23

Page 2: WILL ARTIFICIAL INTELLIGENCE AND ROBOTICS REPLACE THE HUMAN WORKER? ~ By Hailey Jennato ’24

Page 3: HOW TO HEALTHILY COMMUNICATE IN A RELATIONSHIP: NO, NOT JUST A ROMANTIC ONE ~ By Gabe Holmes ’26

Page 4: THE W SLANT ~ By Daniel Furze ’26

Section 377a Repeal: How To Handle Disagreements, David Chan

Research Collection School of Social Sciences

In a commentary, Professor David Chan (SMU Behavioural Sciences Initiative Director and Lee Kong Chian Professor of Psychology) discussed the repeal of Section 377A of the Penal Code and proposed adopting five practical approaches for a more constructive discussion on the emotive issue.

Responding To Financial Stress For Agricultural Producers And Couples, Jacob D. Gossner, Elizabeth B. Fauth, Tasha Howard

All Current Publications

Finances are a necessary component of running an agricultural production and with an uncertain economy, drought conditions, and rising costs, financial stress is increasingly common. Although financial stress is linked with poor individual and relationship outcomes, research suggests that there are effective ways to manage financial stress so that it does not reduce personal or relationship well-being. We review the body's response to stressors and how to respond rather than react to stress. We present specific strategies couples can use to navigate financial stress together. We include ideas for practical application for individuals seeking to improve the way they manage …

Does Social Media Accelerate Product Recalls? Evidence From The Pharmaceutical Industry, Yang Gao, Wenjing Duan, Huaxia Rui

Research Collection School Of Computing and Information Systems

Social media has become a vital platform for voicing product-related experiences that may not only reveal product defects but also impose pressure on firms to act more promptly than before. This study scrutinizes the rarely-studied relationship between these voices and the speed of product recalls in the context of the pharmaceutical industry where social media pharmacovigilance is becoming increasingly important for the detection of drug safety signals. Using Federal Drug Administration (FDA) drug enforcement reports and social media data crawled from online forums and Twitter, we investigate whether social media can accelerate the product recall process in the context of …

“We’Re Still Here:” Evaluating Academic Library Instagram Posting During The Covid-19 Pandemic, Julie Turley

Publications and Research

Academic libraries use social media to build community and increase visibility and engagement among followers–students, faculty, and staff. Instagram, in particular, is a popular social media platform used by a college-aged demographic. Academic library Instagram administrators create and maintain Instagram accounts to post visual content to promote the physical library and library services. In March 2020, the COVID-19 pandemic closed the college campuses of the New York City-based City University of New York (CUNY) system to all but “essential staff” and compelled non-essential employees to work from home. During the first few months of 2020, college library Instagram administrators in …

Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner

Perspectives@SMU

Elon Musk has officially ended his bid to acquire Twitter on the grounds that it misled the market in its disclosures, writes UNSW Business School's Mark Humphery-Jenner

Theorizing Gender In Social Network Research: What We Do And What We Can Do Differently, Raina Brands, Gokhan Ertug, Fabio Fonti, Stefano Tasselli

Research Collection Lee Kong Chian School Of Business

We review the ways in which gender is theorized in social network research and propose an alternative approach for future research to consider. To assess “what we do,” we undertake an evaluative review. In that review, we first examine how gender is typically theorized in structural approaches to social network research. Then, in greater detail, we review social network research that affords more diversity into such theorizing. We organize this more detailed review around a framework that is based on the level of analysis at which the implications of gender are invoked (cognitive, behavioral) and the focus of relational mechanisms …

Engaging The Disengaged: Implementing A No-Tech Policy After Years Of Adding Tech To The Classroom, Keith Quesenberry

Business Educator Scholarship

After a decade of adding technology to the classroom, students asking for a laptop ban sent me on a journey of discovery. After a literature review of existing research and a semester of a no-tech policy, I found less tech, not more increases student engagement and learning. Despite more than a dozen studies over the last decade detailing the negative learning effects of laptops in the classroom, the majority of faculty believe that laptop use in class increases learning. I highlight the research findings, explain my experience with the new policy, and provide suggestions on how to attempt your own. …

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …

Marketing Maple, Kevin Budzenski

Senior Honors Projects

In February of 2018, The University of Rhode Island was given a grant from the U.S. Department of Agriculture in the form of $470,000 to research the benefits of maple and communicate these properties to the northeast region of the United States. The grant was awarded to increase domestic maple sales through research and spreading awareness on the benefits of maple including its anti-inflammatory and glucose stability properties as well as its beauty capability to fight wrinkles. This research has also shown that maple could be a healthier alternative for sugar and artificial sweetener.

This project aims at using Google …

Designing Successful Strategic Partnerships, Anurag Vij

Asian Management Insights

The Achilles’ heel of digital transformation.

Video Collaboration: Copresence And Performance, Thomas James Zito Jr.

Doctoral Dissertations and Projects

The purpose of this qualitative narrative theory study on video collaboration platform use is to explain how an individual's on-screen performance and their interpersonal verbal and nonverbal communication contributes to engagement and copresence with their audience. The literature review analyzes critical interpersonal communication theories to explain how this affects engagement and copresence levels in mediated virtual environments. The research was conducted through interviews with thirty professional businesspeople about their video collaboration experiences during the COVID-19 2020 shutdown. The interview respondents told the stories of business communication successes and failures that correspond to the scholarly theories in the literature review. The …

Hci In Southeast Asia: The Journey Forward, E. Sari, J.A. Tedjasaputra, Y. Kurniawan, E. Zulaikha, A. Asfarian, M. Ghazali, A. Sivaji, J.A. Abu Bakar, C.Y. Wong, N.M. Norowi, Tamas Makany, D. Perera-Schulz, T. Chintakovid, S. Nuchitprasitchai, Ethel Ong

Research Collection Lee Kong Chian School Of Business

SEACHI 2022 has been conducted to bring HCI and UX leaders in Southeast Asia to discuss the current state-of-the-art HCI and UX teaching, practice, and support they experience in their region. This activity aims to explore the potentials and challenges and identify the gaps amongst different sectors in different countries. Through this workshop, we will have a common understanding of what we face. It explores how we can work collaboratively to achieve a better purpose, i.e., to grow HCI and UX fields in Southeast Asia. This one-day online workshop was conducted as a collocated event of CHI 2022 and was …

S6e11: How Can Teaching Innovation Fuel Maine’S Economy?, Ron Lisnet, Renee Kelly, Amber Boutiette, Tyler Delargy

The Maine Question

Innovation fuels entrepreneurship in Maine. In recent years, several small business startups with novel ideas for products have created and sold them at a global scale. For more than a decade, the University of Maine Foster Center for Innovation has collaborated with students, faculty, staff, startups and established organizations, and offered courses and other resources on how to innovate. It also serves as a hub for commercializing and developing businesses from university research.

In the final episode of Season 6 of “The Maine Question,” Renee Kelly, assistant vice president of innovation and economic development at UMaine, discusses how innovation occurs, …

The Effect Of Social Media On Providence College Students, Kathryn Ernst, Margaret Grasberger, Allie Mcguire, Mairead Ryan

School of Business Student Scholarship

Kathryn Ernst ’24, Major: Marketing

Margaret Grasberger ’24, Major: Marketing

Allie McGuire ’24, Major: Marketing

Mairead Ryan ’24, Major: Marketing

Faculty Mentor: Dr. Kevin Newman, Marketing

Recent research indicates that social media usage is addictive both physically and psychologically. Due to the prevalence of social media, our group specifically wanted to study how its usage impacted Providence College students’ mental health, physical health, and communication skills (both in-person and online communication skills). We found that social media usage negatively affects students’ mental and physical health, with females being more impacted than males. However, we did not find evidence to support …

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Archives Records

Magazine edition of the College Heights Herald.

• WKU Favorites
• Food & Drink
• Cambridge Market
• Clothing & Gifts
• Things to Do
• Miscellaneous

If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter

Honors Projects in Communication

Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics. Existing research focuses greatly on corporate social responsibility and the moral standards that set up companies to market themselves authentically to the values they build themselves on. The current study explores how three companies utilize their platform to share their values in relation to ethical issues arising in the modern world. Through the Twitter accounts of Ben & Jerry's, Patagonia, and Starbucks, a content analysis was conducted on their use of language related to their ethical standpoints on …

Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner

Perspectives@SMU

Twitter’s poison pill appears to be an attempt to entrench the board rather than delivering shareholder value, writes UNSW Business School's Mark Humphery-Jenner

Energy Literacy In Portugal: A System Map And Framework To Increase Energy Literacy Through The Renewable Energy Transition, Molly S. Fox

Independent Study Project (ISP) Collection

Western society lives with a great dependence and an almost simultaneous ignorance of energy consumption (van den Broek, 2019). The systemic landscape of energy knowledge and dissemination is more critical than ever as Portugal races to meet decarbonization goals. This paper fills a knowledge gap by updating the current social landscape of energy literacy in Portugal through a comprehensive system map and framework to increase energy literacy levels through the renewable energy transition. By conducting a semi-systematic literature review, meta-narratives and themes were identified and used to create theoretical concepts, a framework, and a system map. This research found that …

How Do Smes Reap A Roaring Success In The Year Of The Tiger, Siow-Heng Ong

Research Collection Lee Kong Chian School Of Business

No abstract provided.

Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim

Integrated Strategic Communication Faculty Publications

This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of social media users. More specifically, this study conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure and examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward social media influencers. The authors collected and analyzed data from 388 social media users in the United States via Amazon’s Mechanical Turk with multivariate analyses to test the hypothesized associations …

New-Media Advertising And Retail Platform Openness, Jianqing Chen, Zhiling Guo

Research Collection School Of Computing and Information Systems

We recently have witnessed two important trends in online retailing: the advent of new media (e.g., social media and search engines) makes advertising affordable for small sellers, and large online retailers (e.g., Amazon and JD.com) opening their platforms to allow even direct competitors to sell on their platforms. We examine how new-media advertising affects retail platform openness. We develop a game-theoretic model in which a leading retailer, who has both valuation and awareness advantages, and a third-party seller, who sells an identical product, engage in price competition. We find that the availability of relatively low-cost advertising through new media plays …

‘Blown Away ’: Partnering On A Netflix Reality Series To Promote Glassblowing Education, Christine Szustaczek

Publications and Scholarship

Despite having taught the craft of working with glass for 50 years and playing an instrumental role in establishing a community of glass artists and glassblowers throughout Canada, Sheridan College’s glass programme had been experiencing declining enrolment for several years. This case study outlines the innovative approach taken by Sheridan to generate visibility for and interest in its Honours Bachelor of Craft and Design – Glassblowing programme by partnering with Netflix to create a competition-based reality TV series about glassblowing called Blown Away.