Business Commons^™

Ua4/2 Academic Budgets & Administration - Correspondence/Subject File, Wku Archives

WKU Archives Collection Inventories

Correspondence and subject files created by the office of Academic Budgets & Administration and its reporting offices:

• Academic Budgets
• Manager of Academic Resources
• PIE Grants Coordinator

Ua4/1 Acadmic Budgets & Administration - Reports, Wku Archives

WKU Archives Collection Inventories

Reports created by the office of Academic Budgets & Administration and its reporting offices:

• Academic Budgets
• Manager of Academic Resources
• PIE Grants Coordinator

Includes operating budgets and salary reports.

The Running: Live At Mercy Lounge, Caitlin Richard

Mahurin Honors College Capstone Experience/Thesis Projects

This video is a one-hour live performance program created for the band The Running. The Running is a rock-reggae three-piece band originating from Nashville, Tennessee, consisting of a guitar player and vocalist, Mike Williams, a drummer, Andy Zimmerman, and a bass player, Christ Mironescu. The three artists have been playing together in and around Nashville for the past five years, as well as producing two albums and touring the Virgin Islands. After over 500 shows the band has created a large fan base among rock-reggae listeners. The Running: Live at Mercy Lounge was created to document a show performed …

Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.

Crisis Management: How To Stay Out Of Court, Adrianne Browing, Kimberly Kubicek, Sarah Rigsby, John Roberts

Parameters of Law in Student Affairs and Higher Education (CNS 670)

Crisis Management in higher education is often unpredictable. It requires immediate decision making and quick resolution based on the outcome of an event that has taken place. Institutions have an obligation to reduce uncertainty in the event of crisis and to mitigate the circumstances of potential volatile situations. A crisis management policy should be established and implemented in order to provide a safe and healthy environment for all. In the wake of the Virginia Tech tragedy, a report was provided to the President of Virginia Tech that stated “a strong, vibrant and supportive community is essential in ensuring a safe …

Ua19/16/5 Athletic Media Relations - Film/Video/Audio File, Wku Archives

WKU Archives Collection Inventories

Film, video and dvd's created by and about the Athletics Department. Files are arranged in the following sub-series:

1. Athletic Music
2. Athletics
3. Basketball, Mens
4. Basketball, Womens
5. Cheerleading
6. Coaches
7. Football
8. Golf
9. Halftime Shows
10. PSA's
11. Press Conferences
12. Sportsline

Teaching The Art And Craft Of Giving And Receiving Feedback, Patricia L. Harms, Deborah Britt Roebuck

Faculty Articles

The article examines the teaching of business communication related to feedback, or the performance evaluation of employees and executives. The importance of feedback in both management and among teams in the workplace is considered. Models of performance evaluations are discussed. Teaching methods for discussing feedback in business communication courses are considered, with specific class assignments related to performance evaluation and evaluation among teams in the workplace are described. Reactions of students to these teaching methods are discussed.

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.

Coaching Efficacy With Academic Leaders: A Phenomenological Investigation, Deanna Lee Vansickel-Peterson

College of Education and Human Sciences: Dissertations, Theses, and Student Research

The purpose of this psychological phenomenological research was to understand the efficacy of life coaching from the perspective of academic leaders. To date, not one investigation or attempt has been made towards the above stated purpose. This study includes a theoretical overview and a review of the coaching literature from Socrates (469-399 BC) to current day Humanistic theory presented in part by Roger (1902-1987).

This process included data collection from five academic leaders who have been coached for at least two years. Levels of analysis of 365 statements, quote and/or comments produced finding of efficacy in life coaching with academic …

Product Life Cycle Theory And The Maturation Of The Internet, Christopher S. Yoo

All Faculty Scholarship

Much of the recent debate over Internet policy has focused on the permissibility of business practices that are becoming increasingly common, such as new forms of network management, prioritization, pricing, and strategic partnerships. This Essay analyzes these developments through the lens of the management literature on the product life cycle, dominant designs, technological trajectories and design hierarchies, and the role of complementary assets in determining industry structure. This analysis suggests that many of these business practices may represent nothing more than a reflection of how the nature of competition changes as industries mature. This in turn suggests that network neutrality …

Assessing Value Creation And Value Capture In Digital Business Ecosystems, Ravi S. Sharma, Francis Pereira, Narayan Ramasubbu, Margaret Tan, F. Ted Tschang

Research Collection Lee Kong Chian School of Business

Interest in business modeling of technology enterprises – the activity of designing the architecture for revenues, costs, products and/or services delivery and the overall value of an enterprise – has risen to prominence with the global crossing of the Internet chasm. However, as several studies have pointed out (c.f., Osterwalder, Pigneur & Tucci, 2005; Teece 2010; Zott & Amit, 2010), the investigations of business models and their fit with the strategy of an enterprise, have received little scholarly attention. In this article we formulate a framework, called ADVISOR, for modeling the business strategies of enterprises in the Interactive Digital Media …

Strategic Recovery Requires Leadership, Christine G. Springer

Public Policy and Leadership Faculty Publications

As public managers work toward a successful recovery post-midyear elections, we all must deal with system-wide problems arising from the recession. This requires first recognizing that the crisis continues and must be addressed not just by increasing revenue but by fixing system-wide structural and operational issues.

To do so involves developing the skills required in a recovery, identifying the causes of the crisis so that future crises can be better managed and concentrating on the key areas of leadership expertise needed to effectively communicate and deliver better outcomes.

Unlv Magazine, Tony Allen, Shane Bevell, Donna Mcaleer, Ched Whitney, Cate Weeks

UNLV Magazine

No abstract provided.

Discourse At The Edge: Enterprise Discourse In Ireland, Brendan O'Rourke

Conference papers

Ireland is an economy, society and culture at the edge. It is at the edge of Europe and at the edge of both USA/UK and more mainland European or EU variants of capitalism. More recently it has been at the edge of economic crisis. Yet enterprise discourse is still central in Ireland. Enterprise discourse in Ireland is influenced by global and European Union (EU) developments. However, Irish enterprise discourse is not merely a ‘local adoption’. For example, high Irish economic growth rates during the ‘Celtic Tiger’ period have coincided with the development of the EU’s enterprise policy, thus giving the …

Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This study explicates the concept of financial literacy, which has blossomed in use this century. Scholars, policy officials, financial experts, and consumer advocates have used the phrase loosely to describe the knowledge, skills, confidence, and motivation necessary to effectively manage money. As a result, financial literacy has varying conceptual definitions in existing research as well as diverse operational definitions and values. This study dissects the differing financial literacy definitions and measures, urging researchers toward common ground. A clearer definition should improve future research, in turn helping consumers better understand and adapt to changing life events and an increasingly complex economy.

Antecedents Of Servant Leadership: A Mixed Methods Study, Curtis D. Beck

Department of Agricultural Leadership, Education and Communication: Dissertations, Theses, and Student Scholarship

The purpose of this mixed methods study was to explore the antecedents of servant leadership. The sequential explanatory research design consisted of two distinct phases: quantitative followed by qualitative. The Phase One quantitative survey collected data from 499 leaders and 630 raters from community leadership programs in the United States using the Servant Leadership Questionnaire (Barbuto & Wheeler, 2006). During Phase Two, selected leaders from phase one (N = 12) were interviewed to explain those results in more depth. The data were coded and analyzed for possible themes. Triangulation was used to analyze the quantitative and qualitative data to validate …

Legal And Ethical Implications Of Corporate Social Networks, Gundars Kaupins, Susan Park

Management Faculty Publications and Presentations

Corporate social networking sites provide employees and employers with considerable opportunity to share information and become friends. Unfortunately, American laws do not directly address social networking site usage. The National Labor Relations Act, civil rights laws, and various common law doctrines such as employment at-will and defamation provide the pattern for future social networking laws. Ethical considerations such as productivity, security, goodwill, privacy, accuracy, and discipline fairness also affect future laws. Corporate policies on corporate social networking should balance the employer‘s and employee‘s interests. Existing laws and ethical issues associated with social networking should impact social networking policies related to …

Using Critical & Creative Thinking To Enhance Productivity In Integrated Marketing Communications Meetings And Procedures, Ashley N. Smith

Critical and Creative Thinking Capstones Collection

This paper provides a teaching model for how to effectively incorporate Critical and Creative Thinking (CCT) methods into a business setting to initiate organizational change. I developed a workshop on workplace meetings based on the imperfections of the marketing team at “ICS.” The workshop touches on CCT methods that are needed in order for organizations to change. I also integrated CCT methods into the Integrated Marketing Communications (IMC) Procedure to enhance productivity and produce results. Integrated marketing is made up of many pieces of the media field, but often the participants in IMC are searching for the same end result. …

Athletic Voices And Academic Victories: African American Male Student-Athlete Experiences In The Pac-Ten, Keith Harrison

EGS Content

The purpose of this study was to explore participants’ academic experiences and confidence about their academic achievement. Participants (N = 27) consisted of high-achieving African American male student—athletes from four academically rigorous American universities in the Pac-Ten conference. Most of the participants competed in revenue-generating sports and were interviewed to obtain a deeper understanding of their successful academic experiences. Utilizing a phenomenological approach four major themes emerged: “I Had to Prove I’m Worthy,” “I’m a Perceived Threat to Society,” “It’s About Time Management,” and “It’s About Pride and Hard Work.” Stereotype threat and stereotype reactance are investigated in relation to …

Where Were The Media In The Financial Crisis Of 2008, And Have We Seen This Trend Before?, Margaret Dickinson

Honors Projects in Communication

In the fall of 2008, the United States and the rest of the world experienced significant financial turmoil. The financial industry as we knew it crumbled before our eyes. After experiencing this event and the media's fragmented and inconsistent coverage of it, I felt an interesting topic to look into was the financial press' failed coverage of the finance industry, both today and in the past. In looking at this event, I will focus on both the financial press that failed to cover the happenings of the financial industry, as well as those that did recognize the issue at hand. …

Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker

Library Faculty Publications

Awe (Univ. New Mexico, Albuquerque) has produced a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market.

Network Neutrality Or Internet Innovation?, Christopher S. Yoo

All Faculty Scholarship

Over the past two decades, the Internet has undergone an extensive re-ordering of its topology that has resulted in increased variation in the price and quality of its services. Innovations such as private peering, multihoming, secondary peering, server farms, and content delivery networks have caused the Internet’s traditionally hierarchical architecture to be replaced by one that is more heterogeneous. Relatedly, network providers have begun to employ an increasingly varied array of business arrangements and pricing. This variation has been interpreted by some as network providers attempting to promote their self interest at the expense of the public. In fact, these …

2010 March-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to December of 2010.

Contingency Theory Of Strategic Conflict Management: Unearthing Factors That Influence Ethical Elocution In Crisis Communication, Augustine Pang, Yan Jin, Glen T. Cameron

Research Collection Lee Kong Chian School Of Business

Despite the advances made offering a viable perspective in strategic conflict management, the contingency theory has not addressed a prevailing question: How can the theory inform organizations to communicate ethically with its publics, especially during crisis? The only guidance the theory offers is through its proscriptive variables, which prohibit either communication or more accommodative communication. However, given the exigency and dynamism of many situations along the life cycle of an issue, non-communicating may not be an alternative offered to organizations. This study aims to unearth a new set of factors called ethical variables that influence the organization’s stance by reviewing …

Excesses Of The Super Bowl, Richard C. Crepeau

On Sport and Society

From its modest beginnings in 1966 at the AFL-NFL Championship Game in Los Angeles down to Super Bowl XLIV, it has become increasingly apparent that Super Sunday has grown exponentially and in the process has become a bloated monster. Over the past quarter century or more Super Sunday has illustrated the ability of a sporting event to offer a distorted and exaggerated version of social reality and social values in America and the Super Bowl has done this on a grand, glorious, and obscene scale.

Athletes In Confessional Mode, Richard C. Crepeau

On Sport and Society

What is it about the media, and by implication, the public, that we seem to require a public confessional from our fallen heroes and icons? As I watched some of the Mark McGwire interview with Bob Costas I wondered if it had started with McGwire looking at the floor and saying, "Forgive me Bobby, for I have sinned." I trust it did not, even though it might have added to the ambiance.

A Profitable Public Sphere: The Creation Of The New York Times Op-Ed Page, Michael J. Socolow

Communication and Journalism Faculty Scholarship

This stud y utilizes archival and other primary materials to describe the development of the New York Times op-ed page. This innovative forum for commentary, which premiered in September 1970, is examined through the lenses of Jiirgen Habermas' public sphere theory and eco­ nomic concerns in the American newspaper industry. The page provid­ ed a significant source of revenue and diversified social, cultural, and political news analysis. Times executives sought to serve the public interest while considering corporate profits.

2010 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 2010.

A Qualitative Study Of The Nascent Entrepreneurial Process Of An Immigrant Within An Irish Context Of A Cross-Cultural Adaptation, Lucia Walsh

Doctoral

This thesis intersects the theoretical fields of nascent entrepreneurship and cross-cultural adaptation. The key research question that guides this research is: What is the nascent entrepreneurial journey of an immigrant within an Irish context of cross cultural adaptation? The study explores the notion that the nascent entrepreneurial and cross-cultural adaptation journeys of immigrants in this study are intertwined and dynamically interact with each other.

Despite much academic interest in nascent entrepreneurship, there is a lack of qualitative studies that focus on understanding the nascent entrepreneurial process of immigrants on a longitudinal basis. Additionally, the immigrant/ethnic specific entrepreneurship theories frequently overlook …

Google Analytics: Analyzing The Latest Wave Of Legal Concerns For Google In The U.S. And The E.U., 7 Buff. Intell. Prop. L.J. 135 (2010), Raizel Liebler, Keidra Chaney

UIC Law Open Access Faculty Scholarship

The next wave of concern regarding Google involves web analytics. Web analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing web usage. The concerns of web analytics use touches on issues of online user privacy, government use of personal information, and information on website user activity. While Google Analytics is not the sole web analytics product on the market, it is widely used by corporate, non-profit, and government organizations. The product has been reported to have a 59% market share among web analytics vendors in a 2008 study.

Web analytics technology …