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Full-Text Articles in Business
Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis
Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis
Walden Dissertations and Doctoral Studies
The development of Web 2.0 transformed the distribution of information in the United States and challenged the print newspaper business model to develop an online presence. As a result, some weekly print newspaper managers were forced to develop digital strategies to maintain the viability of their organizations in a changing market. Grounded in Kotter’s change management model, the purpose of this qualitative multiple case study was to explore strategies weekly print newspaper managers used to create an online presence. The data sources were semistructured interviews with three weekly print newspaper managers and publicly available documents, including company archives, website data, …
Communication Strategies To Enhance Productivity For Virtual Advertising Account Executives, Gregory Scott Christman
Communication Strategies To Enhance Productivity For Virtual Advertising Account Executives, Gregory Scott Christman
Walden Dissertations and Doctoral Studies
AbstractSignificant communication challenges experienced by leaders in managing virtual dispersed teams can hinder production schedules, completion timelines, and service to stakeholders. Grounded in situational leadership theory, the purpose of this qualitative single case study was to explore communication strategies three online automotive managers used to motivate virtual sales team members to maintain productivity in California, Washington, Oregon, and Idaho. Data were collected from semistructured interviews and a review of organizational documents, including performance reports, and were interpreted using thematic analysis. The three primary themes that emerged were (a) accountability, (b) leadership communication and engagement practices, and (c) leadership role in …
Strategies That Improve Ux (User Experience) Design Through Product Innovation, Jibing Zhao
Strategies That Improve Ux (User Experience) Design Through Product Innovation, Jibing Zhao
Walden Dissertations and Doctoral Studies
User Experience (UX) design improvement can alter business results. Information technology (IT) company leaders are concerned with UX design improvement, as it is the number one indication of product innovation success and user satisfaction. Grounded in Christensen’s disruptive innovation theory, the purpose of the qualitative single case study was to explore strategies IT company leaders and UX designers used to identify critical UX design elements that lead to improved product innovations. The participants were five IT company leaders and a focus group of four UX designers employed by a sizeable telecom organization in Beijing, China. The data were collected from …