Business Commons^™

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews and a …

Industrial Voluntary Consensus Standards – A Process Under Threat, Joel Blumenthal

Walden Dissertations and Doctoral Studies

The world relies heavily on industrial voluntary consensus standards to serve public interests through the development of uniform and harmonized social and economic procedures. The research problem focused on generating suggestions for improving collaborative practices between U.S.-based accredited and unaccredited standards development organizations that create voluntary consensus standards. The research centered on assessing the level of consensus among experts regarding what actions may be conducive to improving collaborative practices through the lenses of stakeholder and institutional theory. This modified 3-round qualitative Delphi study began with open-ended questions in Round 1 and progressed towards consensus in Rounds 2 and 3 using …

Traits And Management Strategies Attributed To The Success Of Virtual-Team Leaders, Roderick A. Haley

Walden Dissertations and Doctoral Studies

Abstract

The rapid advances in technology and the globalization of the economy have led corporate leaders to invest heavily in virtual teams to increase their global coverage. The problem in this phenomenological study was that many organizational leaders do not understand the extent to which they need to manage virtual teams differently from traditional, face-to-face teams. This is significant, because due to geographical differences and possibly cultural differences, virtual teams require various modes of communication. The purpose of this study was to explore and describe the lived experiences of effective virtual-team leaders and the operational strategies employed to lead them. …

Managerial Strategies Small Businesses Use To Prevent Cybercrime, Doreen Lynn Maahs

Walden Dissertations and Doctoral Studies

Estimated worldwide losses due to cybercrime are approximately $375-575 billion annually, affecting governments, business organizations, economies, and society. With globalization on the rise, even small businesses conduct transactions worldwide through the use of information technology (IT), leaving these small businesses vulnerable to the intrusion of their networks. The purpose of this multiple case study was to explore the managerial strategies of small manufacturing business owners to protect their financial assets, data, and intellectual property from cybercrime. The conceptual framework was systems thinking and action theory. Participants included 4 small manufacturing business owners in the midwestern region of the United States. …

Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan

Walden Dissertations and Doctoral Studies

Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face interviews. Data analysis resulted in 3 emergent themes: (a) marketing strategies …