Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
Value Relevance Of Blog Visibility, Nan Hu, Ling Liu, Arindam Tripathy, Lee J. Yao
Value Relevance Of Blog Visibility, Nan Hu, Ling Liu, Arindam Tripathy, Lee J. Yao
Research Collection School Of Computing and Information Systems
This study empirically examines the effect of a non-traditional information source, namely a firm's blog visibility on the capital market valuation of firms. After controlling for earnings, book value of equity and other value relevant variables, such as traditional media exposure, R&D spending, and advertising expense, we find a positive association between a firm's blog visibility and its capital market valuation. In addition, we find blog visibility Grange causes trading, not vice versa. Our findings indicate that non-traditional information sources such as blogs help disseminate information and influence consumers' investment decisions by capturing their attention.
Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston
Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston
Research Collection School Of Computing and Information Systems
A key feature of social media is that it allows individuals and businesses to contribute contents for public viewing. However, little is known about how content providers derive payoffs from such activities. In this study, we build a dynamic structural model to recover the utility function for content providers. Our model distinguishes short-term payoffs based on ad revenue sharing from long-term payoffs driven by content providers’ reputation. The model was estimated using a panel data of 914 top 1000 providers and 381 randomly selected providers on YouTube from Jun 7th, 2010, to Aug 7th, 2011. The two different sets of …
Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu
Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu
Research Collection School Of Computing and Information Systems
Built upon the discretionary accrual-based earnings management framework, our paper develops a discretionary manipulation proxy to study the management of online reviews. We reveal that fraudulent review manipulation is a serious problem for 1) non-bestseller books; 2) books whose reviews are classified as not very helpful; 3) books that experience greater variability in the helpfulness of their online reviews; and 4) popular books as well as high-priced books. We also show that review management decreases with the passage of time. Just like fraudulent earnings management, manipulated online reviews reflect inauthentic information from which consumers might derive wrong valuation especially for …