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Full-Text Articles in Business
The Next Wave Of Globalisation, Singapore Management University
The Next Wave Of Globalisation, Singapore Management University
Perspectives@SMU
As consumption patterns shift away from OECD countries to the developing world, businesses need to leverage on technology to overcome last-mile delivery obstacles
Driving Uber’S Success, Singapore Management University
Driving Uber’S Success, Singapore Management University
Perspectives@SMU
Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media
Social Marketing: Delivering On Passion, Singapore Management University
Social Marketing: Delivering On Passion, Singapore Management University
Perspectives@SMU
Focus on your audience’s desire and motivations, and deliver your product’s unique proposition with every interaction on social media
How To Create Value Like Master Negotiators, Singapore Management University
How To Create Value Like Master Negotiators, Singapore Management University
Perspectives@SMU
Be thoroughly prepared but know when there is no deal
Advertising In The Digital Age, Singapore Management University
Advertising In The Digital Age, Singapore Management University
Perspectives@SMU
Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns
Facebook: The Power Of Leverage, Singapore Management University
Facebook: The Power Of Leverage, Singapore Management University
Perspectives@SMU
Entrepreneurs like Suria Mohd have gained a large following of Facebook users that enables her to enjoy a thriving business and celebrity status in Singapore’s television scene. Here’s how.