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Full-Text Articles in Business
Money, Family, Happiness: Financial Beliefs And Relational Satisfaction In Parent-Young Adult Children Relationships, Keely M. Algya
Money, Family, Happiness: Financial Beliefs And Relational Satisfaction In Parent-Young Adult Children Relationships, Keely M. Algya
Masters Theses
This study is framed through the lens of communication accommodation theory and examined the effects of accommodative and nonaccommodative communication on relational satisfaction and identity gaps when discussing finances in young-adult child (YAC)-parent relationships. The sample consisted of 276 young-adult college students who completed a self-report survey about how their parent communicates with them about finances. The cross-sectional survey results provided support for two forms of (non)accommodative communication as being significantly associated with relational satisfaction and identity gaps. Respecting divergent values was one type of accommodative communication that was positively associated with relational satisfaction and negatively associated with personal-relational identity …
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Masters Theses
This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …
Eat More Chicken And Lead More People: Perceived Measures Of Servant Leadership At Chick-Fil-A, Michael Mishler
Eat More Chicken And Lead More People: Perceived Measures Of Servant Leadership At Chick-Fil-A, Michael Mishler
Masters Theses
This present study used survey data from 31 employees working at 2 Chick-fil-A locations to assess the supervisor's perceived level of supervisor's level of servant leadership and how the level (a) affects coworker's perceptions of performance, (b) job satisfaction, and (c) relational trust amongst coworkers. The participants ranged in ages from 18-50. The average age for the participants was 26. The data for the study was collected through the distribution of surveys to individuals who currently work at Chick-fil-A. The two selected locations were approximately 300 miles apart in Virginia. The study employed quantitative research methods in order to collect …