Business Commons^™

Studying The Effects Of High School Athletics Social Media, Justin Scott

Honors Theses

This research project focuses on high school athletics social media pages and their relevance to high school communication audiences and institutional communication goals.

I conducted two in-depth interviews with school officials from a large Michigan high school, a survey of the high school sports social media followers, and an analysis of data from that high school’s Facebook page.

I was able to determine that seeing social media content from high school athletics pages had a positive relationship with how the school’s quality of social media communication was perceived, intentions to attend athletic events, and an increased awareness of the school’s …

Western Michigan University Bronco Marching Band: Proposed Fundraising Plan, Elizabeth Mena

Honors Theses

The Bronco Marching Band first began in 1915 as a men's only music ensemble, which played mainly seated concerts. After a brief hiatus due to a drop in membership because of the First World War, the band was listed as a student organization again in 1920. Since then it has consistently performed at community and University events. The band, now open to all students, has seen two world wars and multiple school name changes, soon approaches its 100th consecutive year. The band is known for its excellent and entertaining performances and unwavering support for the University and its athletic teams. …

The Magic Behind The Magic: Discovering Why The Walt Disney Company Is So Successful, Chloe Becker

Honors Theses

One might not realize the empire standing behind the brand name “Disney” and what has gone into the creation of such a multifaceted business model that is leading the industry. While Disney, officially called The Walt Disney Company, has hand-crafted every element of the magical experiences and creations they put forward, there is an underlying business model and leadership skill-set that has brought the company ahead of the rest. It is within the social sciences that we can focus on this model and how it affects the rest of the film and mass media companies who strive to mimic the …