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Articles 1 - 4 of 4
Full-Text Articles in Business
The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell
The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell
Graduate Theses and Dissertations
Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …
The Effects Of Consumer Loan Application Formats And Advertised Terms On Consumer Borrowing Decisions, Alicia M. Johnson
The Effects Of Consumer Loan Application Formats And Advertised Terms On Consumer Borrowing Decisions, Alicia M. Johnson
Graduate Theses and Dissertations
Consumers continue to demonstrate a willingness to accrue more debt. They are also more accepting of increased repayment risk via the acceptance of longer loan terms. Extant research on consumer borrowing consists primarily of experiments designed to assess consumer choices and understand how consumers evaluate loan attributes in relation to one another within consumer borrowing contexts (Kamleitner, Hoelzl, and Kirchler 2012; Ranyard et al., 2006). Thus, prior research examines consumer responses to loan information rather than the generation of loan parameters at the time of financing. With important implications for consumers, marketers of financial products, academic researchers, and federal regulators, …
Upward Cross-Class Interactions At Work: An Investigation Of Emotional And Behavioral Outcomes, Emily Sue Corwin
Upward Cross-Class Interactions At Work: An Investigation Of Emotional And Behavioral Outcomes, Emily Sue Corwin
Graduate Theses and Dissertations
Cross-class interactions—when an individual from a lower (higher) social class background interacts with an individual from a higher (lower) social class background (Truong et al., 2021)—are ubiquitous in the workplace and serve as a vehicle for the reproduction of inequality (Gray & Kish-Gephart, 2013). Substantial research has demonstrated that social class background matters, as individuals from working-class backgrounds face challenges in the job search process and may be less likely to be hired (DeOrtentiis et al., 2021; Fang & Saks, 2020), earn less money (Fang & Tilcsik, 2022), and are less likely to emerge as leaders compared to those from …
A Social Media Strategy Plan For The Jane B. Gearhart Full Circle Food Pantry, Sara Katelyn Holm
A Social Media Strategy Plan For The Jane B. Gearhart Full Circle Food Pantry, Sara Katelyn Holm
Graduate Theses and Dissertations
The Jane B. Gearhart (JBG) Full Circle Food Pantry is a student-led program that provides food assistance for members of the University of Arkansas community. This thesis project includes a social media strategy plan that aims to increase the overall awareness of the pantry and its multifaceted services to decrease food insecurity levels at the University of Arkansas. This plan intends to create behavioral changes that expand usage of the pantry and social media engagement among UA students. Grounded in data-driven insights, this plan is designed from (i) literature on food pantry marketing techniques; (ii) a review of the pantry's …