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Full-Text Articles in Business
Models Of Intragroup Conflict In Management: A Literature Review, Matthew W. Mccarter, Kimberly A. Wade-Benzoni, Darcy Fudge Kamal, H. Min Bang, Steven J. Hyde, Reshma Maredia
Models Of Intragroup Conflict In Management: A Literature Review, Matthew W. Mccarter, Kimberly A. Wade-Benzoni, Darcy Fudge Kamal, H. Min Bang, Steven J. Hyde, Reshma Maredia
Business Faculty Articles and Research
The study of intragroup dynamics in management studies views conflict as a contingency process that can benefit or harm a group based of characteristics of the group and context. We review five models of intragroup conflict in management studies. These models include diversity-conflict and behavioral negotiation models that focus primarily on conflict within a group of people; social exchange and transaction cost economics models that focus primarily on conflict within a group of firms; and social dilemma models that focus on conflict in collectives of people, organizations, communities, and generations. The review is constituted by summarizing the insights of each …
Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan
Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan
Business Faculty Articles and Research
In the past couple of decades, following the advancements in communication technologies, alternative marketing communications such as consumer generated content, influencer marketing and native advertising, have emerged as a viable and gainful tactic. These alternative marketing communications blur the boundaries between the roles of consumer and marketer. The possibility of duplicity and deception in marketing relationships is fueled by the ambiguity of these roles and the lack of clarity in persuasion knowledge when alternative marketing communications are utilized. In this paper, we illustrate the various types of duplicity in marketing relationships that use alternative marketing communications. We adopt a conceptual …