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Full-Text Articles in Business
Legal And Ethical Considerations For Public Relations Book Review, Alan K. Caldwell
Legal And Ethical Considerations For Public Relations Book Review, Alan K. Caldwell
Pepperdine Journal of Communication Research
Book review and analysis of the strengths and gaps in the content of Legal and Ethical Considerations for Public Relations by Karla K. Gower.
Corporate Activism Best Practices In The Age Of Social Media, Fransisco Flores
Corporate Activism Best Practices In The Age Of Social Media, Fransisco Flores
Theses and Dissertations
Corporate activism, or the act of corporations speaking out on sociopolitical issues, has become more common with technological advances and social media access. Corporations’ role in society has evolved to include non-economic functions that aim to improve societal conditions. Despite corporations fulfilling additional societal roles, they face increased scrutiny from shareholders and stakeholders alike. Speaking out on social issues or staying silent causes ripple effects amongst their internal and external networks. Speaking out on social media while working for a private or publicly traded corporation can be challenging as it entails weighing a wide array of conditions, stakeholder desires, and …