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Full-Text Articles in Business
Can Tweets Predict Intraday Stock Price Movements?, Diwas Puri
Can Tweets Predict Intraday Stock Price Movements?, Diwas Puri
Honors Projects in Finance
Twitter is a microblogging platform where over 320 million people post about things that matter to them in less than 140 characters. People post about their happiness, sadness, pride, disappointments, love, hate, expectations and other feelings. Nowadays, a popular trend has come up in which data from Twitter, can be gathered and analyzed in real time to see how people react to a particular situation including changes in stock markets. This research focuses on looking into the relationship, if any, between public mood from Twitter and the stock market returns by analyzing the Tweets about four major companies in consumer …
Talking The Talk: The Effect Of Vocalics In An Interview, Marilena Phillips
Talking The Talk: The Effect Of Vocalics In An Interview, Marilena Phillips
Honors Projects in Communication
Our voices carry more than just content. People continuously make assumptions of one’s intelligence, credibility, personality, and other characteristics merely based on the way we talk. As the diversity of individuals in the workplace increases, so too do the differences in how those individuals talk. It is important that we understand how these different ways of speaking are being perceived in the workplace. More specifically, how are individuals being perceived prior to being hired via the interview process? This Honors Capstone project aims to understand the impact that vocal characteristics in an individual have on the interviewer’s perception of the …
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
Honors Projects in Communication
No abstract provided.
Social Media Influence: Metrics Matter, Juliana Houldcroft
Social Media Influence: Metrics Matter, Juliana Houldcroft
Honors Projects in Marketing
It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s …
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Honors Projects in Marketing
The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …
Analysis Of How Companies Should Prepare To Recruit And Manage Generation Z, Corey Pires
Analysis Of How Companies Should Prepare To Recruit And Manage Generation Z, Corey Pires
Honors Projects in Management
No abstract provided.