Business Commons^™

The Financial Impact Of Health And Wellness, Owen Williams, Walter Fulton, Chad Vaughn, Keaton Spiegel

ENGL 1102 Showcase

This group anthology takes a deeper look into the cross section of health & wellness and business & finance sectors.

An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows

Atlantic Marketing Journal

When performing survey research it is normal to collect descriptive information such as income, gender, highest education attainment, and others. This information is used to categorize the collected research responses into groups. This nominal or ordinal data may also be used to find patterns in the collected data and suggest relationships. As an exploratory research method, it can suggest future research possibilities to confirm these relationships. This paper introduces the use of Correspondence Analysis (CA) as a research technique to suggest possible relationships using nominal or ordinal data, using collected research from a survey performed to measure tourist preferences in …

Final Report: Marketing Internships With Connected, Hadi Kiani

SASAH 4th Year Capstone and Other Projects: Publications

Working as the Marketing Coordinator Intern for a tech start-up was an amazing experience. I conducted competitor research, ghostwrote blog posts, ran social media, and aided in a complete company rebrand. Connected is a software product development firm. They partner with ambitious organizations to deliver on the potential of software-powered products. Joining the company halfway through their rebrand, I was immediately thrown into the deep end. Fortunately, I was able to leverage the research and communication skills I had honed through SASAH and translate them into successful contributions. Nevertheless, I had to learn a lot about industry standards, tech jargon, …

Workplace Writing: A Handbook For Common Workplace Genres And Professional Writing, Anna Goins, Cheryl Rauh, Danielle Tarner, Daniel Von Holten

NPP eBooks

This handbook is designed for a generalized business writing course that seeks to meet the needs of a variety of student majors and career interests. In it you will find: descriptions and discussions of common genres, both routine and formal, print and electronic, and in-class activities and sample assignments. You will also find commentary on how to adapt the writing process to the rhetorical constraints of a workplace as well as how to think about, conduct, and use research outside an academic setting. Throughout you will note a persistent emphasis on audience awareness and direct style

Quick Recap Of This Week's Biggest Customer Services News That Rocked Uk, Lissa Coffey

LissaCoffey

Uk Communications Provider Consumer Switching Experience Report 2015, Lissa Coffey

LissaCoffey

A Concept Paper On Networks Of Excellence For Research And Education, Suresh V. Garimella, David B. Janes, Anne Slaughter Andrew

PPRI Digital Library

Research and education ecosystems, foundational components of knowledge-based economies, are relatively underdeveloped in Latin America. The entire ecosystem of a research university — including resources, corporate partnerships, and research — must capitalize on a symbiosis between the research, education and commercialization missions. A university cannot transform unilaterally nor can universities sustain the required transformation without government and industry participation. Initiatives to accelerate the development of research university ecosystems are critical for the realization of knowledge-based economies and resilient civil societies.

To accelerate the development of research and education ecosystems across the Americas, the authors propose to establish “Networks of Excellence” …

University Of The Future Colombia-Purdue Workshop Report, Suresh V. Garimella, David B. Janes, Liliana Gómez Díaz

PPRI Digital Library

The University of the Future Workshop, a joint Colombia-Purdue event, was held at Purdue University in West Lafayette, Indiana, October 28-29, 2014. Participants included rectors and board members from six top universities in Colombia, along with executive directors of NGOs, government representatives from the U.S. and Colombia, and Purdue faculty and administrators. The workshop was focused on a dialog among participants on key programs and focuses that will allow universities to be responsive to the 21st century needs of the Americas.

This report is a summary of the workshop and is based on the contributions of all the participants. Key …

A Typology Of Middle Manager Strategic Activity: An Exploration In An International Business Context, Dónal O’Brien

Doctoral

There is a growing body of literature which recognises the strategic importance of middle managers (Westney, 1990, Kanter, 1982, Balogun, 2003, Balogun et al., 2011, Tippmann et al., 2013). Through enactment of strategic activities, middle managers influence how strategy develops in organisations (Aherne et al., 2014). Floyd and Wooldridge (1992) developed a model of upward and downward strategic activity which has been the basis for much of the research on middle managers. However, recent developments have highlighted the limitations in only researching upward and downward strategic activities (Rouleau and Balogun, 2011). Middle managers are engaged with interfaces above and below …

Tapping The Subjective Values Present In Negotiations: Face, Feelings, And Friendships, Clive Muir

Faculty Publications

No abstract provided.

Nongender-Specific Business Periodicals: How Do They Communicate To Women?, Kristin Burns Conner

Seton Hall University Dissertations and Theses (ETDs)

Abstract

Can We All Get Along? The Interpersonal Challenge At Work, Clive Muir

Faculty Publications

No abstract provided.