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Application Of Crisis Communication Theories During The 2019 College Admissions Scandal: Operation Varsity Blues, Rebecca Grach
Application Of Crisis Communication Theories During The 2019 College Admissions Scandal: Operation Varsity Blues, Rebecca Grach
Senior Honors Theses
Operation Varsity Blues was a federal investigation in 2019 that discovered an enormous college admissions scandal, where wealthy parents were paying to have someone bribe school officials or coaches with the end goal of having their child accepted into an elite university. As the investigation was released, each of the eight universities involved sent out press releases that explained where the university stood regarding the scandal and what they were doing in response. Using the well-establish crisis communication theories of Benoit’s Image Repair Theory (1995) and Coomb’s Situational Crisis Communication Theory (2007), a qualitative content analysis on the communications from …
Impact Of Moral Ethics On Consumers’ Boycott Intentions: A Cross-Cultural Study Of Crisis Perceptions And Responses In The United States, South Korea, And Singapore, Kyujin Shim, Hichang Cho, Soojin Kim, Su Lin Yeo
Impact Of Moral Ethics On Consumers’ Boycott Intentions: A Cross-Cultural Study Of Crisis Perceptions And Responses In The United States, South Korea, And Singapore, Kyujin Shim, Hichang Cho, Soojin Kim, Su Lin Yeo
Research Collection Lee Kong Chian School Of Business
This study investigates the effects of individuals’ ethics on perceptions and responses to a company’s crisis. Drawing on Moral Foundations Theory, it empirically tests a theoretical model of crisis attribution and emotional reaction with two antecedents (i.e., individualizing moral and binding moral) on three outcomes (i.e., crisis attribution, emotions, and boycott intentions), using more than 3000 samples from three culturally-diverse countries - the U.S., South Korea, and Singapore. The study finds that individualizing and binding moral foundations have significant effects on attribution, emotional reaction, and behavioral intentions related to corporate irresponsibility, but that their effects are distinct and vary across …