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Articles 1 - 30 of 166
Full-Text Articles in Business
Most Campus Offices To Close Dec. 22-Jan. 1, Lindenwood University
Most Campus Offices To Close Dec. 22-Jan. 1, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 12/11/2017, American Dental Association, Publishing Division
Ada News - 12/11/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Hyland Arena Plays Host To National Guard ‘Welcome Home’ Ceremony, Lindenwood University
Hyland Arena Plays Host To National Guard ‘Welcome Home’ Ceremony, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Learn What It Takes To Refuse The Phishing Bait!, Lindenwood University
Learn What It Takes To Refuse The Phishing Bait!, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Mba Program Recognized As Largest In St. Louis Area, Lindenwood University
Mba Program Recognized As Largest In St. Louis Area, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
December Commencement To Graduate Students From Both System Campuses, Lindenwood University
December Commencement To Graduate Students From Both System Campuses, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
What Do We Know About Corporate Social Responsibility Messaging?, John B. Ford
What Do We Know About Corporate Social Responsibility Messaging?, John B. Ford
Marketing Faculty Publications
As the number of submissions to the Journal of Advertising Research (JAR) continues to increase, the time has come for us to step up our peer-review process with the addition of a group of Associate Editors (AEs), who will be given oversight of manuscripts that match their areas of expertise.
2017 December, Office Of Communications & Marketing, Morehead State University.
2017 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from December of 2017.
Support Lindenwood On #Givingtuesday, Lindenwood University
Support Lindenwood On #Givingtuesday, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 11/20/2017, American Dental Association, Publishing Division
Ada News - 11/20/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Two From Lindenwood Take Top Prize At National Deca Competition, Lindenwood University
Two From Lindenwood Take Top Prize At National Deca Competition, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Annual Christmas Walk Scheduled For Sunday, Dec. 3, Lindenwood University
Annual Christmas Walk Scheduled For Sunday, Dec. 3, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
New Presidential Scholarship Announced For Fall 2018 Semester, Lindenwood University
New Presidential Scholarship Announced For Fall 2018 Semester, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Bradley Honored For Role As Civil Rights Pioneer In 1960s Memphis, Lindenwood University
Bradley Honored For Role As Civil Rights Pioneer In 1960s Memphis, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
The Effects Of An Auditor's Communication Mode And Professional Tone On Client Responses To Audit Inquiries, Aaron Saiewitz, Thomas Kida
The Effects Of An Auditor's Communication Mode And Professional Tone On Client Responses To Audit Inquiries, Aaron Saiewitz, Thomas Kida
Accounting Faculty Publications
In this study, we investigate whether receiving an auditor inquiry via e-mail differentially affects client responses as compared to more traditional modes of inquiry, and whether those responses are affected by the auditor's professional tone. In an experiment, experienced business professionals respond to an auditor's information request regarding a potential accounting adjustment. We varied the communication mode of the request (e-mail, audio, or visual) and the professional tone of the communication (more versus less professional) and then measured the extent to which participants revealed information that either supported or did not support the client's accounting position. We find that if …
Ada News - 11/06/2017, American Dental Association, Publishing Division
Ada News - 11/06/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Do You Want To Know What It’S Like To Be A Lindenwood Student? Attend Future Lion Day, Lindenwood University
Do You Want To Know What It’S Like To Be A Lindenwood Student? Attend Future Lion Day, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
2017 November, Office Of Communications & Marketing, Morehead State University.
2017 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from November of 2017.
Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises, Benjamin Ho, Wonsun Shin, Augustine Pang
Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises, Benjamin Ho, Wonsun Shin, Augustine Pang
Research Collection Lee Kong Chian School Of Business
While corporate advertising has been widely studied as a promotional tool, few studies have examined how it can be used in a corporate crisis situation. In 2013, Kim proposed a conceptual framework for examining stakeholders’ evaluation of pre-crisis corporate advertising, using the inoculation and reactance theory. The framework, published in Journal of Marketing Communications, suggested that pre-crisis advertising can increase audience resistance towards negative news of an organization and decrease audience resistance towards future corporate advertisements from the organization. The present study expands on Kim’s work to develop the corporate crisis advertising (CCA) framework. In addition to the inoculation and …
Does Ethical Orientation Matter? Determinants Of Public Reaction To Csr Communication, Kyujin Shim, Myojung Chung, Young Kim
Does Ethical Orientation Matter? Determinants Of Public Reaction To Csr Communication, Kyujin Shim, Myojung Chung, Young Kim
Research Collection Lee Kong Chian School Of Business
Employing an experiment study (N = 256), this study examines how individuals ethical orientation (deontology vs. consequentialism) and CSR message frame (normative vs. strategic) influence corporate hypocrisy perception and negative communication intentions toward a given company. Findings demonstrate that deontological ethical orientation and strategic CSR frame induce stronger corporate hypocrisy perception and negative communication intention than do consequential ethical orientation and normative CSR frame. In addition, deontological ethical orientation moderated the effects of CSR frames on negative communication intention toward the company. Implications for both public relations scholarship and practices are discussed.
Dr. Norm Gysbers To Speak At Lindenwood University, Lindenwood University
Dr. Norm Gysbers To Speak At Lindenwood University, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Seventh Dark Carnival Proves To Be Biggest Yet, Lindenwood University
Seventh Dark Carnival Proves To Be Biggest Yet, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 10/16/2017, American Dental Association, Publishing Division
Ada News - 10/16/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Online Mba Program Ranked As Top Value, Lindenwood University
Online Mba Program Ranked As Top Value, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Rwandan Flag Added To International Collection In Evans Commons, Lindenwood University
Rwandan Flag Added To International Collection In Evans Commons, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Dark Carnival Returns To Campus Oct. 25, Lindenwood University
Dark Carnival Returns To Campus Oct. 25, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Structural Factors Affecting Marketing At Wmu, Joe Vanderbos
Structural Factors Affecting Marketing At Wmu, Joe Vanderbos
Academic Leadership Academy
This capstone project started with a goal of answering two questions: 1) What structural barriers do WMU staff perceive to prevent the university from creating a more unified, responsive approach to marketing? 2) What organizational structure would lead to a more unified, responsive approach to marketing at WMU?
Plaster School Of Business Earns Cfa Institute Endorsement, Lindenwood University
Plaster School Of Business Earns Cfa Institute Endorsement, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 10/02/2017, American Dental Association, Publishing Division
Ada News - 10/02/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Viewbook, 2017-2018, Office Of Communications & Marketing, Morehead State University.
Viewbook, 2017-2018, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Viewbook of Morehead State University for 2017-2018.