Business Commons^™

Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters

National Youth Advocacy and Resilience Conference

Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.

Under Pressure: Decision Making In Aircraft Maintenance And The Role Of Gender, Stephanie Douglas Ph.D., Bettina M. Mrusek Ph.D.

National Training Aircraft Symposium (NTAS)

In aircraft maintenance, leaders are under near-constant pressure to maintain airworthiness. Every minute an aircraft cannot fly due to maintenance represents financial waste. Decisions are therefore made in a relatively quick fashion. A leader evaluates the situation, identifies a course of action and then communicates this message to a team of technicians. However, gender influences regarding leaders’ decisions can influence team members’ perceptions of those decisions.

The study will measure decision making methods of leaders in aircraft maintenance and the perceptions of the technicians. It informs how gender influences decision making from both the leader and follower perspective. The expected …

Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook

Atlantic Marketing Association Proceedings

No abstract provided.

A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

The Role Of Organizational Culture For Creating Understanding And Trust Through Internal Crisis Communication, Albena Björck, Petra Barthelmess

International Crisis and Risk Communication Conference

Understanding and trust are major goals of the internal communication in general. In a crisis situation with its inherent uncertainty and lack of time their importance is elevated to a new level. The crisis communication theory lacks a cultural contextualization and a long-standing tradition for including the influence of organizational culture. The purpose of this study is to enhance the understanding of corporate culture as a key factor for internal crisis communication and its effectiveness. It investigates how the visible and less visible levels of culture manifest themselves in the internal crisis communication practice and identifies organizational culture patterns that …