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Full-Text Articles in Business

The Fantasy Of Wealth: Attracting College Graduates Into The Workforce, Nile Latowsky, Shawn M. Bergman Dr., James Westerman Dr. Oct 2017

The Fantasy Of Wealth: Attracting College Graduates Into The Workforce, Nile Latowsky, Shawn M. Bergman Dr., James Westerman Dr.

River Cities Industrial and Organizational Psychology Conference

The need for top talent is a critical factor towards the current and future success of organizations. Each year 1.5 million college students graduate and enter the largest generation of the workforce, Millennials. Therefore, it is imperative for companies to understand how to effectively attract the Millennial talent pool. A trend within organizational recruiting is for companies to provide more initiatives for organization's stakeholders than just the triple bottom line. One type of initiative that is shown to be effective in recruiting from the general talent pool is Corporate Social Responsibility (CSR), which is an organization's efforts towards obligations at …


M'Mmm, Branding: Marketing, Music, And Merchandise, Miaojian Zheng, Paul Z. Armstrong, Hannah Neeley, Emily Keene Apr 2017

M'Mmm, Branding: Marketing, Music, And Merchandise, Miaojian Zheng, Paul Z. Armstrong, Hannah Neeley, Emily Keene

Collin College Undergraduate Interdisciplinary Student Research Conference

Panel Chair: Lisa Roy-Davis

Papers Presented:

"Personality or “Impersonality”? A Case Study of a Niche Luxury Brand’s Online Emotional Branding Strategies" by Maiojian Zheng

"Confront the Ethical Issue: The Luxury Industry's Lack of Transparency An Ethical Ad Campaign of Maison Marton Margiela" by Maiojian Zheng

"The Future of the Fashion Industry" by Paul Z. Armstrong

"Beauty Standards: An Historical Exploration" by Hannah Neeley

"The 1950s: American Fashion at Midcentury" by Emily Keene


What Happens At Camp Does Not Stay At Camp: A Rhetorical Analysis On The American Camp Association's 'Mission And Vision' Page, Abigail W. Fiege Apr 2017

What Happens At Camp Does Not Stay At Camp: A Rhetorical Analysis On The American Camp Association's 'Mission And Vision' Page, Abigail W. Fiege

SCOM Undergraduate Research Conference

Research on mission statements as a genre of rhetoric and evaluation of the American Camp Association's mission and vision webpage based on found criteria.


Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor Apr 2017

Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor

Georgia State Undergraduate Research Conference

No abstract provided.