Business Commons^™

Clothing Company Differentiation Through Social Media, Joshua Birnbaum

Graphic Communication

The purpose of this study was to analyze social media techniques utilized by some of the dominant clothing companies in the industry. This will provide a base of information to strategize a social media approach to increase followers for the Birds Apparel clothing company across multiple social media platforms.

This study investigated the impact social media marketing techniques had on consumer response, and their effectiveness in translating this into a paying customer. Collaborations with photographers, a revamped website, and giveaways were all used as methods to draw new followers. Results from data collected from surveys and on the Birds Apparel …

Management Styles Within The Graphic Communication Industry, Natalie Duner

Graphic Communication

No abstract provided.

Effects Of Optical Brightening Agents On Color Reproduction In Digital Printing, Sandra Chaikovsky, Jaimie Garrison

Graphic Communication

In this study the effects of optical brightening agents (OBAs) on color reproduction in digital toner-based printing are explored. Through the comparison of two distinct substrates with different levels of OBAs, notable differences in the reflectance of blue light in the visible light spectrum are analyzed among light sources Illuminant A, D50, and D65. Fluorescence occurs in OBA paper under light with a UV component; between D65 and Illuminant A light sources there is a distinct difference in fluorescing effect of the sample substrates. Color discrepancy as a result of OBAs is analyzed between D50 and Illuminant A light sources, …