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A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
Mahurin Honors College Capstone Experience/Thesis Projects
Bill Clinton was the United States of America’s (U.S.) 42nd President, and his rhetoric set the tone of U.S. political climate for years following his presidency. Due to the power that a president possesses, a president’s presence and statements are frequently analyzed. It is clear, however, that there is a lack of research completed on presidential rhetoric. Upon this realization, I reflected on my previous areas of research; one of those areas was the first term presidential rhetoric of Clinton. As a result, I decided that a rhetorical analysis of some of the major rhetoric that contributed to Clinton’s first …
Using The Web Wisely: Assisting The Nonprofit Sector With Internet Use, Lesley N. Greenwell
Using The Web Wisely: Assisting The Nonprofit Sector With Internet Use, Lesley N. Greenwell
Mahurin Honors College Capstone Experience/Thesis Projects
This study explores the unique difficulties nonprofit professionals may experience in creating and maintaining online presence. Both quantitative and qualitative methods in the form of an online survey and a focus group were used to gather data from nonprofit practitioners around Bowling Green, Kentucky. Findings revealed that nonprofits suffer from limited resources, like time, funding, personnel, and expertise, which impede their ability to take advantage of websites, social networking, and online grant research. In an attempt to address the needs identified by participants, research results were used to develop a series of training workshops facilitated by experienced professionals in the …
Voices Of Color: The Presence Of Minority Broadcast Media Professionals, Kristi Runyon
Voices Of Color: The Presence Of Minority Broadcast Media Professionals, Kristi Runyon
Mahurin Honors College Capstone Experience/Thesis Projects
'Workplace diversity" is becoming something of a catch phrase in the business world. As the United States population diversifies, so must the United States workforce, or so the theory goes. In the broadcasting industry, organizations have issued mandatory minority-hiring regulations. However, a large number of minorities argue that there is much room for improvement when it comes to newsroom diversity. Studies show not only that there is an insufficient number of minorities in front of the camera, but also that there are few minorities in the executive and management offices. Minorities do have a presence in the broadcasting industry, but …
Integrated Marketing Communications And The Role Of Public Relations, Jennifer Lynch
Integrated Marketing Communications And The Role Of Public Relations, Jennifer Lynch
Mahurin Honors College Capstone Experience/Thesis Projects
Integrated Marketing Communications is new and exciting. It's what's happening with communications today. However, as some define IMC in current literature, it cannot be a substitute for public relations, advertising, and marketing. Other definitions, though, seem to be more inclusive of all three functions. IMC combines a number of communication methods, but it is often flawed in scope. Experts' definitions differ, and IMC won't succeed to its fullest potential until there is more agreement among communicators. IMC is a whole new way of thinking, and may be more appropriately called Integrated Communications. It is a conglomeration of communication techniques and …