Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Culture (2)
- 9/11 (1)
- Beliefs (1)
- Brand social networking sites (1)
- Business (1)
-
- Company (1)
- Concavity (1)
- Consumer (1)
- Consumer-brand relationship (1)
- Corporate Social Responsibility (1)
- Cost of capital (1)
- Country selection (1)
- Decision making (1)
- Expression (1)
- Impact (1)
- International business (1)
- Language (1)
- Motivation (1)
- Pearl harbor (1)
- Phenomenology (1)
- Qualitative research (1)
- Religion (1)
- Response (1)
- Signal detection (1)
- Social commerce (1)
- Social media (1)
- Tax aggressiveness (1)
- Tax avoidance (1)
- Tax risk (1)
- Thailand (1)
Articles 1 - 6 of 6
Full-Text Articles in Business
The Role Of Sense Of Community In Online Brand Social Networking Sites, Je Won Lyu
The Role Of Sense Of Community In Online Brand Social Networking Sites, Je Won Lyu
Doctoral Dissertations
This study was designed to explore the phenomenon of social commerce marketing in relation to consumer-brand relationship development. The specific research objective were as follows: (a) to identify multiple factors motivating consumers to have sense of community in the context of brand social networking sites; (b) to investigate the effects of general connection between consumers and the brand on developing a sense of online brand community in social networking site-based brand communities; (c) to examine potential outcomes of having a sense of online brand community in brand social networking sites such as brand commitment, advocacy, and loyalty; (d) to investigate …
An Analysis Of Consumer Response To Businesses’ Expression Of Beliefs, Justin P. Boyter
An Analysis Of Consumer Response To Businesses’ Expression Of Beliefs, Justin P. Boyter
Chancellor’s Honors Program Projects
No abstract provided.
Examining Corporate Social Responsibility In Thailand: A View From Thai Companies, Nutthanun Rajanakorn
Examining Corporate Social Responsibility In Thailand: A View From Thai Companies, Nutthanun Rajanakorn
Doctoral Dissertations
This study aims to understand the perceptions and meanings of corporate social responsibility (CSR) in the context of Thailand. Phenomenology was used to explore the inquiry of how Thai executives perceived and implemented their companies’ CSR. Twenty long-interviews were conducted with Thai executives who were directly involved in and in charge of CSR in their companies. Several themes emerged from the study, and the findings were presented in the aspects of their perceptions of CSR involvement, the motivations, the benefits, and the overall meanings of CSR. Giving back, caring for and helping /sharing, and developing and creating are three themes …
Optimal Tax Risk And Firm Value, Rebekah Daniele Mccarty
Optimal Tax Risk And Firm Value, Rebekah Daniele Mccarty
Doctoral Dissertations
I use the tax reserve data available from FIN 48 to investigate whether equity market value and tax risk exhibit a concave association, consistent with an optimal level of tax risk from an equity valuation standpoint. I find a concave association between tax risk and firm value which suggests firm value is increasing in tax risk at a diminishing rate until an optimal level is reached, after which firm value is decreasing in tax risk. I do not find evidence of excessive risk taking in the context of tax avoidance. Instead almost all firms in my sample are below the …
The Impact Of Cultural Distances On The Country Selection Process, Alan Blizzard
The Impact Of Cultural Distances On The Country Selection Process, Alan Blizzard
Chancellor’s Honors Program Projects
No abstract provided.
Weak Signals In American History: Applying Historical Events To Present Decisions In Business, Taylor Diane Robinson
Weak Signals In American History: Applying Historical Events To Present Decisions In Business, Taylor Diane Robinson
Chancellor’s Honors Program Projects
No abstract provided.