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Full-Text Articles in Business
A Longitudinal Examination Of The Relationship Between Corporate Financial Performance And The Corporate Persona Revealed In The Annual Report, Samuel A. Nelson
A Longitudinal Examination Of The Relationship Between Corporate Financial Performance And The Corporate Persona Revealed In The Annual Report, Samuel A. Nelson
College of Business: Dissertations, Theses, and Student Research
This research examines the relationship between organizational financial performance and the levels of charisma and optimism revealed in the annual report. Hypotheses were developed based on the meta-theory of the organization as a social actor and previous empirical results regarding the relationship between organizational financial performance and the constructs of charisma and optimism. Based on previous research it was hypothesized that organizational financial performance would be positively related to charisma and optimism at the within-firm and between-firm levels of analysis. A content analysis of annual reports was performed and financial performance was collected for each company in the study for …
The Prevalence And Influence Of The Combination Of Humor And Violence In Super Bowl Commercials, Benjamin J. Blackford, James W. Gentry, Robert L. Harrison, Les Carlson
The Prevalence And Influence Of The Combination Of Humor And Violence In Super Bowl Commercials, Benjamin J. Blackford, James W. Gentry, Robert L. Harrison, Les Carlson
Department of Marketing: Faculty Publications
The growing concern over violence in the media has led to vast amounts of research examining the effects of violent media on viewers. An important subset of this research looks at how humor affects this relationship. While research has considered this subset in television programming, almost no research has explored this in the context of advertising. This paper builds on the little research that exists by examining the effects of combining humor and violence, as well as the theoretical approaches that underlie these effects. A content analysis is conducted to identify the prevalence of violence, humor, and the combination of …