Business Commons^™

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …

Employing A Visual Representation Technique To Understand Undergraduates’ Perceptions Of Civic Engagement Across Countries, Sharon Feeney, John Hogan

Articles

Purpose – This paper aims to present an interpretation of freehand drawings produced by a sample of final year degree level learners in response to the question: “What is civic engagement”? The aim in using this approach, with final year degree learners from different countries, but pursuing the same degree, was to compare and contrast their understanding of civic engagement.

Design/methodology/approach – Learners completed their drawings and then discussed their drawings in small groups. All of their drawings were initially examined quantitatively before a sample of six drawings were selected for in-depth qualitative examination.

Findings – Using learner-generated drawings enables …

University Interactions: Forms, Peculiarities And Tensions, Nkechinyem Omeife, Conor Horan

Conference papers

Interactions between university and industry or society mainly occur in the form of transfer and/or collaborations. However, both forms have mostly been discussed as transfer thus, the underpinnings of both forms are not often discussed. As a result, the tensions (contradictions, dialectics and paradoxes) embedded in the interactions are also overlooked (not explored). This paper proposes to explore the underpinnings of the both forms of interaction and the tensions therein. Transfer is often linked with incubation and acceleration with concerns around absorption and diffusion of knowledge and through channels such as publications, conferences, teaching and pedagogy, joint research and knowledge …