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A Corporate Ethical Compass Tool To Measure Public Relations Decision Making, Lian Qing Luo
A Corporate Ethical Compass Tool To Measure Public Relations Decision Making, Lian Qing Luo
Masters
Corporate Public Relations (PR) Ethics is always a top research topic in theory and practice as PR practitioners often have numerous ethical choices to make when addressing controversial issues. However, how to quantify or measure the ethical alternatives of PR decision making and help public relations practitioners make more ethically correct decisions is an open problem. To address this problem, this thesis proposes the PR "Ethical Compass" as a measuring tool or technique to help corporations justify and evaluate the consequences of their ethical public relations decision making. To investigate the advantages and disadvantages of the Ethical Compass technique, qualitative …
Dialogue And Roles In A Strategy Workshop: Discovering Patterns Through Discourse Analysis, Martin Duffy
Dialogue And Roles In A Strategy Workshop: Discovering Patterns Through Discourse Analysis, Martin Duffy
Masters
Strategy workshops are frequently used by Executive management teams to discuss and formulate strategy but are under-researched and under-reported in the academic literature. This study uses Discourse Analysis to discover participant roles and dialogic patterns in an Executive management team’s strategy workshop, together with their effect on the workshop’s operation and outcome. The study shows how the workshop participants adopt different roles through their language and content. It then identifies a dialogic pattern in the workshop discourse, with the emphasis on achieving shared understanding rather than winning the debate. The workshop facilitator’s role is shown to bring discussion as a …